Senior Product Designer - Top of Funnel

Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role will be based in Sunnyvale, San Francisco or New York.

As a Senior Product Designer you will be part of the Growth team, focusing on Top of Funnel, which includes everything from SEO, Guest Experience, Emails, App Activations, Onboarding, first 28 days of a member experience, and Retaining and Resurrecting Infrequent Members. The TOF Design team is the front door experience of LinkedIn, and is responsible for expanding LinkedIn's Vision of bringing economic opportunity to every member of the global workforce through understanding and delivering value to the fringes of our potential and existing member base.

This role is ideal for a designer who thrives at scale—someone who can balance vision and execution, influence across teams, and bring bold, strategic design thinking to a historically mature but evolving product area.

Responsibilities

• Own and shape major areas of Top of Funnel, driving end-to-end design from early strategy and problem framing through execution and iteration.
• Explore, prototype, and validate new interaction models, formats, and engagement mechanics that modernize how content is experienced at scale.
• Partner closely with Product, Engineering, Research, Data Science, and Content Design to influence roadmaps, align on tradeoffs, and drive high-quality outcomes across teams.
• Use qualitative insights, experimentation, and data to inform decisions and continuously refine the experience post-launch.
• Set and uphold a high bar for design craft, including visual design, interaction quality, motion, and systems coherence.
• Communicate complex design ideas clearly to senior leadership, articulating vision, rationale, and tradeoffs with confidence.
• Act as a design multiplier, mentoring designers, offering thoughtful critique, and helping elevate design quality beyond your immediate scope.
• Advocate for inclusive, accessible design principles and ensure solutions scale across diverse member needs and global contexts.
• To be considered for this position, you must include your portfolio, website or other samples of work demonstrating design expertise

Requirements

• Basic Qualifications:
• BA/BS degree in graphic design, design communication, human-computer interaction, or related field or equivalent combination of education and experience
• 5+ years of product design experience, with a portfolio demonstrating leadership on complex, high-impact consumer products.
• Proven ability to lead design in ambiguous problem spaces, setting direction and driving alignment across multiple partners or teams.
• Background in interaction and visual design expertise, with a refined sense of typography, layout, hierarchy, and motion.
• Deep UX fundamentals, including information architecture, system-level thinking, and designing for engagement and retention at scale.
• Fluency in Figma and modern prototyping workflows, with the ability to move between low- and high-fidelity as needed.
• Data-informed mindset, comfortable partnering with research and analytics to shape hypotheses, evaluate outcomes, and iterate.
• Experience in communication and storytelling skills, including experience presenting to senior leaders and influencing without authority.
• Experience contributing to or shaping design systems while maintaining flexibility for innovation and evolution.
• Experience understanding accessibility standards and inclusive design best practices.
• Preferred Qualifications:
• Experience designing Guest Experience, Emails, App Activations, Onboarding, first 28 days of a member experience, and Retention.
• Familiarity with AI- or algorithmically-driven products, with a thoughtful, judgment-driven approach to applying emerging technologies.
• Experience leading medium-to-large initiatives that span multiple teams or product areas.
• Comfort collaborating with engineering on technically complex systems; familiarity with front-end concepts is a plus.
• Experience using motion design or microinteractions to meaningfully enhance content experiences.
• Track record of improving product quality and coherence across an ecosystem, not just within a single feature area.
• Suggested Skills:
• Product Thinking
• Visual Design
• Interaction Design
• Storytelling
• Leadership
• LinkedIn is committed to fair and equitable compensation practices.
• The pay range for this role is $126,000 to $207,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits.
• Additional Information

Conditions

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.