Senior Marketing Manager, Fintech

Description

The company is a global data and technology firm working across financial services, healthcare, automotive, agribusiness, insurance and other markets, with about 25,200 people in 32 countries.

This role is based in the Costa Mesa, California area and reports to the Senior Director of Vertical Marketing and Operations. The company asks that you live in that area and work with colleagues in person from the Costa Mesa office.

You will set marketing strategy for the Fintech market, shape team priorities, turn market and customer insight into workable plans, and run integrated, cross-channel programs from planning through delivery and measurement, tying the work to results.

Responsibilities

• Build the strategy and annual plan for your assigned market, keeping priorities aligned with company goals and growth areas.
• Track market conditions, customer needs, industry trends and competitors to find opportunities and guide marketing and go-to-market choices.
• Turn market insight into clear positioning, messages, content, sales enablement and integrated programs that meet audience needs and support growth.
• Lead complex cross-channel campaigns from concept through launch, measurement and optimization.
• Get teams to agree, shape priorities and steer programs toward market and company goals.
• Recommend marketing spend on events, partnerships, content and other engagement, and make sure resources go to the highest-value work.
• Measure program performance and growth using data and partner feedback, improve results and report what was achieved.
• Serve as the go-to expert on your market, building internal understanding of its dynamics, customer priorities and messaging.
• Find ways to improve processes, planning, measurement and efficiency, and build repeatable frameworks for executing marketing.

Requirements

• 10 or more years in marketing, market strategy, product marketing, industry marketing or a related field.
• Bachelor's degree in marketing, business, communications or a related field.
• Hands-on experience running integrated marketing strategies and campaigns.
• Experience managing complex programs from strategy through delivery.
• Experience with positioning, messaging, content development, audience segmentation and campaign measurement.
• Experience working with partners to build shared understanding in a matrixed organization.
• Experience communicating clearly, in writing and speaking, with partners including senior leaders.
• Experience linking marketing activity to goals and measurable outcomes.
• Preferred: an advanced degree beyond a bachelor's, such as a master's.
• Preferred: experience in Fintech, B2B, technology, data, analytics or another complex business setting.
• Preferred: experience producing sales enablement materials, industry content or executive communications.
• Preferred: experience supporting product launches, events, advisory programs or strategic partnerships.
• Preferred: familiarity with marketing automation, campaign analytics and other marketing technologies.

Conditions

The base pay range is shown in the posting. Actual pay within that range depends on work location, job-related skills, experience and education.

The role is eligible for variable pay and a full benefits package.

The company's compensation reflects labor costs across several U.S. markets.

The company is an Equal Opportunity Employer and invites candidates with disabilities or other needs to ask for accommodation early in the process.

Benefits

• Compensation package with uncapped commission.
• Core benefits including medical, dental and vision, plus a 401(k) with employer matching.
• Flexible work arrangements: remote, hybrid or in-office.
• Flexible time off, including volunteer time off, vacation, sick leave and 12 paid holidays.
• Full benefit details are available through the company's benefits site.