Senior Marketing Manager, Digital Channels Planning

Description

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Retail, Digital Channels, Experiential and Regional Marketing Planning & Events team brings the TD Bank U.S. brand and business strategy to life across the channels, markets and experiences where our customers, colleagues and communities engage with us. Our customer-obsessed team is focused on creating remarkably human, refreshingly simple and differentiated experiences across the U.S.

Our broad portfolio spans Retail and Digital Channels Marketing, Regional Marketing, Experiential Marketing and Events, Store merchandising and collateral, ATM marketing, in-Store digital signage, branded merchandise, integrated regional marketing campaigns, and executive and colleague experiences. Together, these capabilities connect enterprise priorities with channel, customer and market needs to create integrated marketing strategies and experiences that support customer acquisition, engagement, market growth and brand objectives.

Working closely with Retail Distribution, Digital Channels, Consumer, Small Business, Commercial, regional leadership and partners across Marketing, the team provides integrated strategy, planning, governance and portfolio oversight across TD Bank U.S. Retail locations, digital distribution channels and regional markets.

The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

Depth & Scope:

Oversees multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product lines

Recognized as top-level marketing expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas

Role requires substantial integration of projects/programs involving significant scope, strategic impact and complexity

Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activities

Typically leads or contributes on projects of significant scope, strategic impact and complexity

Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work

Integrates knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise

Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements

Serves as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/experts

Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties

Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field

Requires innovative thinking to develop new solutions

Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment

Works within general policies and industry guidelines

Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context

Provides leadership guidance, makes recommendations and collaborates with business to ensure solutions meet the business needs on a complex project or program

Identifies and leads problem resolution for project/program complex requirements related issues at all levels

Education & Experience:

Undergraduate degree or relevant professional certifications, designations, or equivalent required

10+ years relevant experience

Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets

Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions

Knowledge of current and emerging competitor and market trends

Knowledge of risk management environment, standards and regulations

Ability to manage a budget and work within the constraints of that budget

Ability to contribute to strategic direction of the function and provide advice to senior leadership

Ability to establish goals and objectives that support the strategic plan

Skill in mentoring, coaching and performance management

Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives

Ability to exercise sound judgement in making decisions

Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills

Ability to work collaboratively and build relationships across teams and functions

Skill in using analytical software tools, data analysis methods and reporting techniques

Skill in using computer applications including MS Office

Ability to analyze, organize and prioritize work while meeting multiple deadlines

Ability to work successfully as a member of a team and independently

Ability to handle confidential information with discretion

Preferred Skills :

In lieu of an undergraduate degree and 10+ years of relevant experience, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience.

Deep understanding of digital channels, digital customer experiences and digital adoption marketing , ideally within a large, complex consumer organization.

Strong portfolio planning and prioritization capabilities, including evaluating competing opportunities, investments, organizational capacity and business priorities.

Highly developed analytical and insights orientation , with the ability to use customer, business, channel, competitive and performance information to inform strategy and recommendations.

Excellent executive communication and storytelling skills, with experience translating complex information into clear strategies, presentations, business reviews and recommendations for senior leaders. The existing role materials specifically emphasize quarterly business reviews and executive-level marketing storytelling.

Demonstrated innovation and strategic thinking , with the ability to identify emerging customer, competitor and channel trends and translate them into actionable marketing opportunities.

Excellent written, verbal, presentation and facilitation skills, with the executive presence to lead strategic discussions and influence senior stakeholders. The current job-description materials specifically call for strong communication skills and the ability to work with senior executives.

Experience within financial services, retail banking or another highly regulated consumer business would be an asset.

Customer Accountabilities:

Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals

Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image

Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards

Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions

Works with marketing partners and business units to develop appropriate customer insights for marketing briefs

Develops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative

Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clients

Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriate

Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve

Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future

Delivers strong marketing communications on strategy, on time, on budget and error free

Develops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions

Delivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)

Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business results

Delivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free

Manages the appropriate use of resources (i.e., people, budget, processes) within area of responsibility

Develops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverables

Actively works to resolve escalated issues and manages changes within the project/program/initiative

Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements

Provides input and works with Marketing Planning to assist in the management of the Marketing calendar

Recognized within TD as an expert within own field of expertise

Provides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise

Continuously enhances knowledge and keeps current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drives innovation throughout the customer experience and insights process

Understands marketing disciplines and how they link together to deliver integrated solutions and enhanced customer experiences

Remains current with key business initiatives/issues and developments within TD

Participates in the annual planning cycle

Shareholder Accountabilities:

Manages project budgets within forecasted spend

Arranges for timely billings, maintains progress billing standard and promptly communicates variances

Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown

Identifies ways to increase production efficiencies in order to maximize marketing dollars spent on all marketing programs

Prioritizes and manages own workload to meet service level requirements for service and productivity

Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)

Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities

Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate

Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues

Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience

Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices

Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist

Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others

Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements

Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts

Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest

Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit

Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques

Participates in personal performance management and development activities, including cross training within own team

Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities

Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices

Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships

Contributes to a fair, positive and equitable environment that supports a diverse workforce

Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

Domestic Travel – Occasional

International Travel – Never

Performing sedentary work – Continuous

Performing multiple tasks – Continuous

Operating standard office equipment - Continuous

Responding quickly to sounds – Occasional

Sitting – Continuous

Standing – Occasional

Walking – Occasional

Moving safely in confined spaces – Occasional

Lifting/Carrying (under 25 lbs.) – Occasional

Lifting/Carrying (over 25 lbs.) – Never

Squatting – Occasional

Bending – Occasional

Kneeling – Never

Crawling – Never

Climbing – Never

Reaching overhead – Never

Reaching forward – Occasional

Pushing – Never

Pulling – Never

Twisting – Never

Concentrating for long periods of time – Continuous

Applying common sense to deal with problems involving standardized situations – Continuous

Reading, writing and comprehending instructions – Continuous

Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Conditions

Mount Laurel, New Jersey, United States of America

Hours:

40

$115,440 - $186,160 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing