Senior Marketing Data Analyst

Description

At the company, the SEA channel is one of our biggest growth drivers — and you will be at the heart of transforming how it's run, moving from manual campaign management toward scalable, AI-augmented, data-driven bidding. This is a high-impact, analytical role where you combine bidding strategy, experimentation, API-level automation, and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof. Sound like your kind of challenge? Join Team Orange and help shape the future of performance marketing at the company.

YOURS TO OWN

You analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds — partnering with Data Science to embed algorithmic bidding models into daily operations

You design and run structured experiments on bidding strategies, pricing interactions, and keyword intent tiers, instrumenting them via the Google Ads API to enable automated allocation and real-time result capture

You use SQL and BI tools to surface inefficiencies, uncover growth opportunities, and monitor competitive dynamics to strategically reallocate spend toward higher-value areas

You build and maintain Python-based pipelines using the Google Ads API and SA360 API to automate data ingestion, bid adjustments, and campaign health monitoring

You develop dashboards that expose spend efficiency, incremental contribution, and market elasticity — enabling self-serve insights across the SEA team

You act as the analytical bridge between SEA, Data Science, Pricing, and Platform Engineering, championing data-backed, model-driven decision making while mentoring team members on hypothesis-driven work and practical AI tooling

YOUR SKILLS MATTER

Experience You bring experience in analytics, data science, or quantitative marketing, ideally from a tech, e-commerce, or mobility environment

Background You are proficient in SQL and BI tools such as Tableau, Power BI, or Looker, and comfortable using Python for data manipulation, scripting, and workflow automation

Knowledge You have a solid understanding of digital auction mechanics, Smart Bidding, and value-based bidding strategies, and are familiar with LTV/CAC thinking, incrementality testing, attribution modeling, and multi-channel measurement

Tools & Platforms You have hands-on experience with the Google Ads API or SA360 API, familiarity with data warehouse environments such as BigQuery, Redshift, or Snowflake, and exposure to algorithmic bidding systems or predictive modelling is a strong plus

Mindset You actively use AI coding assistants such as Claude Code or GitHub Copilot to write and iterate faster — and you bring that energy and curiosity to the wider team and look for the next problem before being asked, and are always exploring how emerging tools can make your work — and your team's work — smarter

Soft Skills You are proactive and thrive in fast-paced, data-driven environments, translating complex technical findings into clear, actionable recommendations for both technical and non-technical stakeholders

Our mobility platform ONE combines our products the company rent (car rental), the company share (car sharing), the company ride (taxi, ride, and chauffeur services), and the company+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. At the company, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!

Company Description

Requirements

• Additional Information

Benefits

• The company Lisbon Experience  Two of Lisbon's most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações - are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
• Community & International Environment  Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
• Flexibility & Modern Work Setup  Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best
• AI at your fingertips  From day one, you'll have access to Claude by Anthropic and SIXTgpt, the company's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
• Time Off & Wellbeing  Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge
• Everyday Benefits  Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day
• Employee Perks  Get exclusive rates on all the company services, with special discounts extended to your family and friends. Because great perks are even better when you can share them