Senior Digital Marketing Strategist

Description

The company is a live entertainment business whose Ticketmaster arm is the global leader in event ticketing, selling over 620 million tickets a year for about 10,000 clients worldwide.

Live Nation Concerts is the largest live entertainment promoter in the world, staging more than 50,000 events a year for nearly 7,000 artists across 40+ countries.

Live Nation Media & Sponsorship builds music marketing programs linking more than 1,200 sponsors with the 145 million fans who attend events each year.

The team sits within Timeline Management, a Los Angeles-based talent management and branding firm and a subsidiary of the company, representing next-generation artists, creators and digital influencers.

Timeline offers a full-service approach spanning music, brand partnerships, social strategy, live touring, personal appearances and consumer products.

This role is for a senior strategist to plan and run influencer, brand and digital campaigns, manage client and partner relationships, lead content, track results and keep the team ahead of platform and cultural trends.

Responsibilities

• Lead influencer, brand and digital marketing strategy across artist, talent and brand campaigns.
• Build and run digital campaigns using content creation, creator work, UGC, content seeding, alternative and fan accounts, advertising, CRM and email or text marketing.
• Work with internal teams to produce campaigns that have cultural impact and clear commercial results.
• Manage campaign budgets and work with labels and clients to allocate resources well.
• Build trusting, collaborative relationships with clients and their teams while juggling several live campaigns at once.
• Grow and manage a network of partners such as content producers, creators, social strategists, agencies and publicists, stepping in to run them on campaigns when needed.
• Oversee relationships with platforms including TikTok, Meta, Snapchat, X, YouTube, Discord and others.
• Concept, produce and coordinate campaign creative across social content, photo, video and graphics.
• Write engaging, on-brand copy for social media, websites and campaign needs.
• Oversee website, game and app development for roster projects.
• Set content strategy across social, influencers, UGC, short-form video and YouTube, optimising for monetisation and reach.
• Set clear KPIs and performance benchmarks for every campaign.
• Track and analyse performance using internal and third-party data tools.
• Turn data into practical insights and regular reports for internal and external stakeholders.
• Run post-campaign reviews and recommend what to do next time.
• Spot and act on new channels, platform features, content formats and cultural moments before they peak.
• Find digital trends and carry out content ideas directly with clients.

Requirements

• At least 5 years in digital marketing, social media, influencer or talent relations, or a related field.
• A proven record of building and running successful digital and social campaigns.
• Strong skills in paid digital media, social platforms, CRM and email marketing, and analytics.
• Excellent written and verbal communication, with experience working face to face with clients.
• Highly organised and detail-oriented, able to handle several campaigns at once.
• Strong problem solver who anticipates challenges and comes up with creative fixes.
• Expert knowledge of major platforms: Instagram, Facebook and Meta, TikTok, X, Snapchat, YouTube, YouTube Shorts, Discord and Twitch.
• Clear understanding of marketing KPIs, ROI and performance measurement.
• Comfortable working with high-profile talent and sensitive information, handling it discreetly.
• Willing to work nights and weekends when live campaigns require it.

Conditions

Based in Los Angeles, with the team at Timeline Management.

Some nights and weekends are required to support live campaigns.

Equal opportunity employer.

Benefits

• Health: medical, vision, dental and mental health cover for you and your family, a health care concierge, and access to Flexible Spending Accounts or Health Savings Accounts.
• Yourself: free concert tickets and generous paid time off, including paid holidays, sick time and personal days.
• Career: skill development programmes through School of Live.