Senior Associate, Paid Media

Description

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Media Planning and Buying

The Company

Resolute is a data-driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands.

The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the company Public Relations group (NYSE: OMC).

Roles and Responsibilities

The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem-solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.

Media Planning and Buying:

Reviews media brief and sets planning process in motion

Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors

Reviews partner proposals and filters/compiles most compelling proposals

Support in development of holistic media plan recommendations which deliver on client media objectives

Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback

Support financial management by managing campaign pacing and supporting in monthly billing processes

Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy

Works directly in Google Campaign Manager and/or other ad-serving and reporting platforms, training junior members when needed.

Works directly in social platforms to execute, manage, and optimize campaigns.

When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.

Assists with campaign reporting activities based on agreed upon client cadence

Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations

Manages campaign execution from start to finish in partnership with account lead

Supports the needs of direct manager and supporting media team members

External Relationship Management:

Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients. In addition, will predominantly lead select client relationships with assistance from Manager.

Participates in internal and external client meetings and presentations as needed

Works closely with vendors to develop productive working relationships that drive results for clients

Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Requirements

• Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Conditions

To the extent permissible by local law, the company’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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