Senior Art Director

Description

Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

SENIOR ART DIRECTOR

Conditions

REPORTING TO: Creative Director

A LITTLE BIT ABOUT THE ROLE AND TEAM

Working in direct partnership with a leading European pet care client (part of a major international food group), the Senior Art Director will lead the visual craft, conceptual design, and art direction for four iconic pet care brands.

Embedded within our dedicated on-site agency hub in Barcelona, you will partner closely with a Senior Copywriter to form a powerhouse conceptual creative duo. Working directly with the client's Global Brand Teams, your focus will be upstream and platform-defining: translating global strategy into arresting visual ideas, distinct brand identities, hero campaign assets, and comprehensive global master toolkits designed for worldwide impact.

This role is built for a visually ambitious, craft-obsessed Art Director who thrives on conceptual storytelling, setting high aesthetic standards, and creating campaigns that celebrate the bond between pets and pet parents globally.

WHAT IS REQUIRED

Conceptual campaign ideation: Partner with the Senior Copywriter to ideate, craft, and pitch big, multi-channel campaign platforms and visual territories for global briefs.

Global master toolkits & guidelines: Architect and design comprehensive visual master toolkits, campaign playbooks, photography and motion style guides, and design systems for global rollouts.

Visual craft & execution: Direct and craft high-end visual executions across the full campaign ecosystem, including brand films, digital and social activations, key visuals, print, packaging touchpoints, and retail/POS.

Art direction & shoot leadership: Provide visual direction on film and photography shoots, collaborating with production partners, directors, photographers, and retouchers to bring creative concepts to life.

AI proficiency: Comfort producing static images and videos with the help of different AI platforms is expected.

Client pitching & influence: Present visual concepts, design rationale, and art direction territories directly to the client's Global Brand Directors and marketing leads with clarity and conviction.

Brand guardianship: Ensure visual consistency, premium craft, and distinct identity separation across each of the four unique pet food brands.

Studio mentorship: Collaborate with and mentor designers, artworkers, and junior creatives, elevating the overall design and art direction benchmark across the studio.

WHAT GOOD LOOKS LIKE

Experience: 6+ years of art direction and conceptual design experience within top-tier advertising agencies, design studios, or dedicated creative setups.

Portfolio: An outstanding portfolio showcasing big-idea conceptual thinking, integrated global campaigns, impeccable typography, and modern digital and visual craft.

Sector background: Experience working on FMCG, CPG, Pet Care, or lifestyle brands is highly desirable. Experience developing distinct visual worlds for multiple brands within a single portfolio is a strong plus.

Global campaign scope: Demonstrated experience building global master toolkits, key visuals, and multi-market design systems (beyond local production and adaptation).

Technical mastery: Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma. Experience with motion graphics and video editing tools (After Effects, Premiere Pro) or 3D/AI creative tools is a distinct advantage.

Collaborative chemistry: Proven success working collaboratively in an Art Director / Copywriter team setup, with a proactive, solution-oriented approach.

Languages: Professional working fluency in Spanish and English is essential, as these are the working languages for both local and global briefs, and for the day-to-day relationship with the client team in Barcelona.

Req ID: 18671

LI-JP1 LI-Midsenior Onsite

Our values shape everything we do:

Be  Ambitious  to succeed

Be  Imaginative  to push the boundaries of what’s possible

Be  Inspirational  to do groundbreaking work

Be  always learning and listening to understand

Be  Results-focused  to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

The company has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.