Product Manager, Sales & Marketing Platform

Description

The Advertising Platforms & Operations division (AP&O) handles product development, project management, and day-to-day operations for the company's full advertising technology suite. It serves internal and external customers and supports an advertising business that brings in $10B a year. The division is building the platform that will shape the future of advertising at the company.

The Ad Sales & Marketing Platform Solutions Team builds business solutions for Sales, Planning, Marketing, Research, Account Management, and Finance across national and global ad sales. This Product Manager reports to the Sr Director of Ad Sales & Marketing Platform Solutions and supports sales enablement for the national ad sales and marketing teams, mainly by designing and running processes in Salesforce.

The company is one of the world's largest media and entertainment businesses, operating film, television, streaming, news, sports, and theme park brands. It is a subsidiary of Comcast Corporation.

Responsibilities

• Build out and maintain the marketing system by working with key stakeholders across Ad Sales and Marketing, including Sales Enablement, Trade Marketing, the COE, and Sales.
• Drive One Platform marketing sales by supporting and improving current Ad Sales and Marketing processes to grow revenue.
• Work with National and Local Sales, Marketing, Research, Finance, and Sales Operations to streamline processes, with priority on leadership initiatives.
• Keep data quality high in the marketing database, including Salesforce and the HighSpot marketing look book, to support AP&O's goal of data integrity.
• Make sure Ad Sales data is accurate for accounts, contacts, leads, and opportunities.
• Turn business needs into detailed product and process requirements.
• Write and maintain clear process flows, user stories, and acceptance criteria.
• Watch user adoption of content, tools, and systems, and act to increase it.
• Create and share useful content, tools, and resources across channels to help customers succeed.
• Report regularly on membership growth and new program results, noting what worked and what could be improved.
• Track industry trends in sales, marketing, content, vendors, AI, and events.
• Share best practices with sales enablement product success, the COE, AP&O, and Salesforce Support teams.
• Update documentation for supported properties, and work with the COE on templates, training materials, and quick reference guides.
• Work with the COE to train new hires and teach new capabilities.

Requirements

• At least 3 years of marketing operations and automation experience.
• A bachelor's degree or equivalent experience.
• Working knowledge of Salesforce, Marketing Cloud Account Engagement (Pardot), and other marketing tools.
• Hands-on marketing automation experience, including implementation, integrations, management, and best practices.
• Experience with JIRA, Confluence, or similar project management tools.
• Strong organization and attention to detail, with the ability to manage several tasks and projects at once under pressure.
• A creative mind that can develop new marketing ideas and work with cross-functional teams to carry them out.
• A record of clear communication with customers, partners, agencies, and internal teams.
• Experience planning, launching, and measuring long-term marketing programs as the main project lead.
• Experience reporting results and presenting data so that executives and practitioners both understand it.
• Preferred: Marketing Cloud or Pardot certification.
• Preferred: Experience at a media company, especially supporting advertising, marketing, or sales.
• Preferred: Knowledge of global markets.
• Preferred: Proven facilitation skills and experience working with multi-functional teams across business and IT.
• Preferred: Ability to think both strategically and tactically.
• Preferred: Proactive thinking and experience managing several projects.
• Preferred: Willingness to learn new systems and technical skills.
• Preferred: Familiarity with AI tools, technologies, or AI-enabled workflows.
• Preferred: Proficiency in Microsoft Office, including Word, PowerPoint, and Visio.
• Preferred: Experience with third-party vendors such as Monday.com or LinkedIn Sales Navigator.

Conditions

This is a hybrid role requiring at least four days per week in the office. The company may change in-office requirements at any time.

Benefits

• Eligible for company-sponsored benefits, including medical, dental, and vision insurance, a 401(k), paid leave, tuition reimbursement, and a range of discounts and perks.