Principal Product Manager

Description

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo Media Group

Principal Product Manager – Revenue Growth & Monetization

A Little About Us

Part of Yahoo Media Group brings two of Yahoo's most iconic brands, Yahoo Finance and Yahoo Sports, connecting millions of users with the content, tools, and experiences they're passionate about. Yahoo Finance is the world's 1 finance destination, empowering over 150 million monthly visitors globally with trusted financial news, real-time market data, research, and powerful tools to make financial decisions with confidence. Yahoo Sports is a premier destination for sports news, content, and fantasy gaming. As an original fantasy sports pioneer, Yahoo Sports continues to innovate across its digital sports ecosystem, delivering engaging experiences that connect fans with the teams, leagues, and communities they love.

Our Revenue Product team works across both brands to identify, develop, and optimize monetization opportunities, building scalable solutions that maximize revenue growth while delivering a high-quality user experience.

AI is embedded into how we build products, enabling our teams to move faster, work more autonomously, and accelerate the path from ideas to production. We're looking for someone who embraces modern AI tools and workflows to drive efficiency, experimentation, and innovation throughout the product development lifecycle.

Responsibilities

• As a Sr. Principal Product Manager, Revenue Growth & Monetization for Yahoo Media Group, you'll own and drive a product roadmap focused on maximizing revenue yield across Yahoo Finance and Yahoo Sports.
• While advertising and supply optimization remain core to the role, your scope will extend across multiple revenue streams, including strategic partnerships and reserved sales.
• You'll balance analytical rigor with creative thinking, driving data-backed programmatic optimizations while developing innovative monetization solutions that unlock new revenue opportunities. This includes optimizing ad placements and rendering logic to developing flexible onsite promotional frameworks, audience targeting capabilities, and new monetization experiences.
• You'll work closely with engineering, design, analytics, sales, business development, and other product teams to prioritize opportunities, rapidly experiment, and deliver measurable revenue impact.
• This is a hands-on, AI-enabled product role. You'll be expected to leverage AI tooling throughout the product development lifecycle to accelerate research, data analysis, prototyping, technical discovery, documentation, and execution. We're looking for someone who can do more with modern tooling, challenge traditional workflows, and operate with a high degree of autonomy.
• This role reports to the Director of Revenue Product.
• Enough About Us, What About You?
• You:
• Are obsessed with data and business outcomes. You love digging into performance data, identifying opportunities, and translating insights into measurable revenue growth.
• Think holistically about monetization. You understand that every placement and user interaction has value, and can evaluate opportunities across advertising, subscriptions, commerce, and partnerships rather than optimizing each in isolation.
• Are technically fluent and AI-forward. You're comfortable working closely with engineers, understanding technical systems, and using AI tools to accelerate your own productivity and product development workflows.
• Move quickly and independently. You thrive in fast-moving environments where priorities evolve, opportunities emerge unexpectedly, and rapid experimentation matters.
• Balance revenue and user experience. You understand the tradeoffs between monetization, engagement, site performance, and long-term user value.
• Are a strong cross-functional partner. You can influence stakeholders, navigate competing business priorities, and communicate effectively from high-level strategy down to technical requirements. And, most importantly, you are a team player who enjoys motivating others to work together towards common goals.
• Are both strategic and hands-on. You can identify the right opportunities to pursue and do the detailed work required to bring them to market.
• You Must Have
• 5+ years of product management experience, preferably in digital media, advertising technology, monetization, or revenue growth.
• Demonstrated experience developing and executing product initiatives that drive measurable revenue growth across web and/or mobile applications.
• Strong understanding of programmatic advertising, ad serving, inventory management, and yield optimization.
• Experience leveraging analytics and experimentation platforms to uncover revenue optimization opportunities, develop and test hypotheses, and translate performance insights into actionable product improvements. Testing and data is core to this team.
• Proficiency using AI-assisted tools in day-to-day product development workflows, with the ability to independently accelerate research, analysis, prototyping, requirements development, and delivery.
• Technical fluency sufficient to collaborate closely with engineering on frontend code requirements, APIs, integrations, instrumentation, and platform capabilities.
• Proven ability to operate autonomously, manage competing priorities, and deliver results in a fast-paced environment.

Requirements

• Experience with Google Ad Manager, Prebid, SSP integrations, and programmatic advertising infrastructure.
• Experience developing onsite monetization or promotional frameworks supporting multiple business initiatives.
• Familiarity with first-party audience targeting, segmentation, and privacy-conscious monetization strategies.
• Experience with AI-assisted coding, prototyping, SQL generation, or building lightweight internal tools to accelerate product discovery and development.
• Understanding of direct-sold advertising, campaign operations, revenue forecasting, and commercial product packaging.
• Experience working across digital media, sports, fantasy gaming, financial services, or other large-scale consumer platforms.
• The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiting trustworthiness and meeting expectations ; and safeguarding business operations and brand integrity.
• At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!
• We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.
• The compensation for this position ranges from $136,125.00 - $283,750.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.
• Currently work for Yahoo? Please apply on our internal career site.