MarTech & Data Analytics Manager

Description

The company runs CFD and Crypto business lines and is hiring a manager to head its marketing technology, analytics and operations setup across both.

The role covers three areas: marketing operations, marketing analytics, and MarTech with AI automation. The aim is one connected analytics setup, cleaner data, scalable tools and less manual work.

You will manage several teams through their Team Leads and work with cross-functional groups to improve marketing efficiency, attribution and budget control.

Responsibilities

• Set the direction for marketing technology, analytics and operational processes across CFD and Crypto.
• Guide three functional areas: marketing operations, marketing analytics and MarTech/AI automation.
• Lead the Team Leads, set goals and OKRs, and keep teams performing well.
• Build one linked marketing analytics and attribution model across acquisition channels.
• Make sure marketing data is collected, tracked, reported and attributed accurately.
• Monitor core marketing metrics such as CAC, LTV, ROI and channel performance.
• Oversee the rollout and linking of CRM, CDP, MMP and analytics platforms.
• Own the marketing budget, including reporting and reconciliation with Finance.
• Standardise campaign launches, promotions, landing pages and tracking.
• Bring in AI tools and automate marketing processes.
• Coordinate with Marketing, Product, Engineering, BI, Finance and Compliance.
• Design scalable workflows and cut manual operational work.

Requirements

• 5+ years managing MarTech, marketing analytics or marketing operations.
• Background in a large, mature digital company with complex marketing setups.
• Track record leading several marketing teams through Team Leads, including at least two Team Leads who each manage 2 or more people.
• Hands-on depth in marketing analytics and marketing technology.
• Solid knowledge of MarTech stacks and CRM or CDP tools such as Segment, RudderStack, Tealium, Braze, Customer.io, Insider and MoEngage.
• Working knowledge of SQL, BigQuery and Snowflake.
• Experience with BI tools such as Looker, Tableau or Power BI, and analytics tools such as Mixpanel, Amplitude or GA4.
• Good grasp of attribution, S2S tracking, Conversion APIs and MMP solutions such as AppsFlyer, Adjust and Singular.
• Experience designing marketing processes, campaign workflows, budget tracking and financial reporting.
• Understanding of AI automation, API integrations and tools such as Make and Zapier.
• Strong leadership, strategic thinking, communication and cross-functional teamwork.
• English at Upper-Intermediate (B2) level or above.
• Experience in FinTech, CFD brokerage, Crypto or Web3 (a plus).
• Hands-on Python coding (a plus).

Conditions

The role can be done remotely.

Benefits

• Lead three key areas within the global Marketing department.
• Shape how the company's MarTech and analytics stack is developed and scaled.
• Build teams and set up new processes.
• Work across both CFD and Crypto business lines.
• Put AI, automation and advanced analytics into practice.
• Influence the direction of marketing technology and analytics.
• 20 paid vacation days a year.
• 10 paid sick leave days a year.
• Public holidays following the company's approved list.
• Medical insurance.
• Professional education budget.
• Language learning budget.
• Wellness budget for gym memberships, sports gear and similar costs.