Marketing Operations

Description

The company builds the infrastructure, tools and model access that help developers and enterprises take generative media products from concept to live service, with high-performance inference, orchestration and observability in one platform.

The generative media market is projected to grow by hundreds of billions over the next decade, and the company wants to be the ecosystem ambitious teams build on.

This is a Marketing Operations role focused on building and scaling the systems behind marketing and revenue growth.

You will run campaigns now while building systems that make marketing more efficient over time.

Within six months, the goal is a dependable lead scoring and routing setup, automated lifecycle nurtures, leaner campaign operations, and reporting that shows marketing's effect on pipeline and revenue.

Over the longer term, the aim is a marketing engine that becomes more effective and scalable as the company grows.

Responsibilities

• Lead management and scoring
• Design lead scoring models using product usage, company profile data, engagement and buying intent signals.
• Handle lead enrichment, segmentation, qualification and routing together with Sales and RevOps.
• Spot high-intent prospects and accounts and pass those signals to Sales.
• Lifecycle marketing and automation
• Build automated email nurtures for each stage: signup, activation, conversion, retention and expansion.
• Set up campaigns triggered by product behavior and customer segment.
• Keep refining workflows to lift engagement and conversion.
• Support campaign operations for events, model launches, webinars, ABM and lifecycle programs.
• Campaign operations and attribution
• Set up, track and report campaigns in Salesforce and marketing automation platforms.
• Run event marketing operations: list building, enrichment, lead uploads and follow-up after events.
• Create dependable attribution and reporting on marketing's effect on pipeline and revenue.
• Marketing systems and infrastructure
• Connect CRM, product data, enrichment tools and marketing platforms through scalable workflows.
• Automate manual work and improve data quality across the funnel.
• Build dashboards that track campaign performance, funnel conversion and revenue impact.
• Identify operational bottlenecks early and put in place systems that grow with the business.

Requirements

• You have 3 to 6+ years in marketing, revenue or growth operations, ideally at B2B SaaS or developer tool companies.
• You have built lead scoring, lifecycle nurture programs, segmentation and automated workflows.
• You know enrichment and intent tools such as Clay, Apollo, Clearbit or 6sense.
• You are analytically strong, with experience in attribution, funnel reporting and pipeline measurement.
• You like building systems from nothing, working through unclear problems and moving quickly.
• You have worked in product-led growth, developer tools or AI infrastructure.
• You are comfortable with SQL, APIs, webhooks and workflow automation tools.
• You have built product-qualified lead (PQL) models from behavioral and usage data.

Conditions

Salary range is $140,000 to $180,000, plus equity and a comprehensive benefits package.

The company is an equal opportunity employer.

Benefits

• Challenging, interesting work.
• Plenty of room to learn and grow.
• Visa sponsorship, plus help relocating to San Francisco.
• US health, dental and vision insurance.
• Regular team events and offsites.