AD, Digital Marketing Optimization

Description

This role is based in East Hanover, NJ.

The Associate Director, Digital Marketing Optimization runs ongoing improvement of live experiences across audience targeting, content, channels and media placements, aiming to hit strategic goals. The job also covers campaign measurement planning, setting standards, and building new data and analytics capabilities.

You will combine a deep grasp of the digital landscape with data science skills to make promotional spending more effective and efficient.

Responsibilities

• Work closely with the Marketing Strategy and Customer Experience teams to advance strategic results through top-tier digital analytics.
• Build measurement plans for media, creative, CRM, websites and digital health solutions, covering both diagnostic and outcome metrics.
• Roll out the Experience Optimization Playbook so in-market optimization follows one standard process across brands.
• Lead the creation of KPI dashboards that are actionable and tied directly to business goals.
• Design A/B tests and other digital experiments that answer key questions quickly.
• Design and run measurement for digital health solutions, weighing short-term and long-term value for patients and HCPs.
• Keep track of new developments in digital analytics and identify opportunities for the company.
• Coach and develop team members in digital analytics and data storytelling.
• Manage agency partners to ensure accurate, high-quality work delivered on time.

Requirements

• The following are minimum requirements.
• A BA or BS degree.
• At least 7 years of experience using data and analytics to inform business decisions.
• Deep knowledge of the digital media buying ecosystem, including programmatic, search and social.
• Hands-on web analytics experience, including A/B testing in tools such as Google and Adobe.
• Solid grasp of database structures, plus data wrangling, cleansing and manipulation.
• Project management experience, handling several projects at once and meeting deadlines.
• Proven ability to gather requirements, turn them into solutions and deliver those solutions.
• Curiosity and openness to new ideas, balanced with practical business needs.
• Self-driven, with high standards and an inventive mindset.
• Demonstrated leadership, with the ability to coach and manage people.
• Able to deliver results when the situation is unclear.
• Strong interpersonal, communication and analytical skills.
• Able to turn information into recommendations and communicate them clearly enough to influence and negotiate.
• Comfortable working with a wide range of people, from peers to senior leadership.
• Forward-thinking, creative and strategic, able to spot the next big idea, manage innovation, bring new ideas to market and reason about possible futures without complete data.
• Skills listed: Agility (Inactive), Business Analytics, Competitive Intelligence (CI), Cross-Functional Collaboration, Customer Insights, Customer-Oriented, Data Analysis, Data Science, Forecasting, Go-to-Market Strategies, Healthcare Sector Understanding (Inactive), Influencing Skills, Innovation, Marketing Analytics, Marketing Insights, Marketing Strategies, Market Research, Market Trends, Microsoft Excel, Predictive Analytics, Product Marketing, Qualitative Research, Quantitative Research and Research Methodologies.
• Three further skills are also listed but not detailed here.

Conditions

Base pay at the start of employment is expected to be between $152,600.00 and $283,400.00 a year.

Pay ranges apply from 1/1/26 through 12/31/26 and may be adjusted during that period because of job market changes.

Final pay depends on factors including geographic location, experience, knowledge, skills and abilities.

This is an at-will position. The company may change base salary and other discretionary pay at any time, based on individual or team performance or market conditions.

Benefits

• The total package may include a sign-on bonus, restricted stock units and discretionary awards, along with medical, financial and other benefits such as 401(k) eligibility, vacation, sick time and parental leave, depending on the offer.
• Full benefit plan details are provided with any offer of employment.