Marketing Manager - Media

Description

The company is growing its Media Products portfolio and is hiring a performance marketing manager to help grow audiences and improve marketing results across its global football media products.

This hands-on, data-driven role blends performance marketing, analytics, creative and media work. You will help plan and run marketing across several channels, make sure campaigns launch well, understand results clearly, and turn findings into action.

You will work day to day with the User Acquisition, Creative, Analytics and Media teams.

Football knowledge is central. You should know the football calendar, competitions, clubs, players and fan behaviour, and use that knowledge to make better marketing decisions.

The role suits someone who pairs analytical skill with careful execution to improve how the company acquires, engages and grows audiences.

Responsibilities

• Help plan and run performance marketing across paid social, search, display, programmatic, video and other relevant channels, keeping activity in line with the Media Strategy and business goals.
• Maintain the weekly marketing promotion calendar against the Media Plan, bringing together campaigns, content priorities, football events and promotions so everything launches on time and accurately.
• Track performance across channels and campaigns using KPIs such as CPL, CPV, CPI and ROAS, and spot trends, drivers and areas to improve.
• Analyse channels and campaigns, then write up results, lessons and recommendations to guide future marketing and budget decisions.
• Prepare the Weekly Media Updates and keep existing performance dashboards current, so stakeholders always have clear and accurate figures they can act on.
• Write and brief creative tasks that fit the Media Strategy, working with Creative and UA to deliver assets on schedule that serve campaign goals and audience insight.
• Check new creatives across channels at a first level, combining performance data, market trends, football context and brand standards to keep improving creative output.
• Coordinate campaigns and share learnings with UA, Creative, Analytics and Media so initiatives are executed consistently across the business.
• Use your knowledge of competitions, clubs, players, major events and fans to find relevant marketing opportunities and make campaigns feel authentic to football audiences.

Requirements

• 5-7 years of experience in performance marketing, user acquisition, marketing strategy, growth marketing, paid media or a similar data-driven marketing role.
• A solid grasp of performance marketing and hands-on experience running paid acquisition on Paid Social, Search, Display, Programmatic and Video.
• Practical experience analysing marketing results and turning them into recommendations.
• A strong working knowledge of CPL, CPV, CPI, ROAS and other acquisition and engagement metrics.
• Experience with reporting tools and dashboards, and the ability to keep recurring reports accurate and reliable.
• Experience coordinating campaigns, calendars and creative workflows across several stakeholders.
• High attention to detail and a structured way of managing recurring marketing work.
• Strong communication skills, including turning data into clear stories and supporting management-level presentations.
• A collaborative approach and experience working across Marketing, Creative, Analytics and other teams.
• A genuine passion for football, with good knowledge of major competitions, clubs, players, football audiences and the football media landscape.
• Fluent English.
• Tools you should know: Meta Ads Manager, Google Ads, TikTok Ads and other paid social and search platforms; display, programmatic and video ad platforms; Google Analytics 4; BI and reporting tools such as Metabase, Tableau, Power BI or equivalent; project management tools such as Asana, ClickUp or equivalent; Excel or Google Sheets; AI tools such as ChatGPT, Claude, Gemini and workflow automation tools.
• Even better if: experience in sports, media or entertainment marketing; experience with football-focused digital products or audiences; experience with subscription, streaming or OTT media products; experience analysing organic and paid performance and how they interact; experience across several international markets; additional languages; experience using automation or AI tools to improve reporting, analysis or workflows. Spanish is a plus.

Benefits

• 23 days of PTO plus 14 bank holidays.
• Flexible benefits through Coverflex, including up to €220 a month for meals, up to €136 a month for commuting, and no cap on kindergarten costs.
• Annual medical check-up.
• Quarterly bonuses.
• Flash bonuses.
• Mid-year and year-end retreats.