Marketing Lead

Description

AIM builds autonomy for the real world: robots that move mountains. Our systems bring together software, hardware, and robotics to turn heavy equipment into intelligent machines that reshape how earthmoving is done.

We're looking for a Marketing Lead to tell that story to the enterprise buyers who run mines, construction sites, and other heavy-industry operations. You will create the product-marketing materials and programs our sales, business development, field operations, product, and executive teams use to influence, win, and grow customers, and you will regularly measure whether they work.

Requirements

• You understand technology deeply and get genuinely excited about it. You can learn how software, hardware, and robotics systems work, then explain their features and value in a way that holds up with our engineers and lands with customers.
• You move fast. When someone asks for an idea, you draft it and share it quickly, then refine it with feedback.
• You think in numbers. You frame marketing results objectively, in terms of engagement, meetings, conversion, and revenue impact, and you use that data to decide what to do next.
• You are a dependable partner to sales. You have worked alongside enterprise or B2B sales teams, delivered what they needed consistently, and improved their results.
• You set ambitious goals and hit them. Together with business development and executive partners, you commit to aggressive targets for customer awareness, conversion, and account expansion.
• You are persuasive. Your passion for products and technology is evident and contagious, and you can make a convincing case to customers and colleagues alike.
• What you will own
• Product marketing that influences buying decisions
• Create and maintain materials that help enterprise buyers make purchase decisions, including product overviews, ROI calculators, use-case documentation, customer-facing roadmaps and vision statements, and onboarding and deployment guides.
• Work with product management and engineering to turn technical capabilities into clear, accurate, customer-focused messaging.
• Equip sales, business development, field operations, and executives with the materials they need to support their counterparts during each stage of the customer journey.
• Category leadership and awareness
• Establish AIM as a leader in autonomy for heavy equipment, and measurably strengthen that position over time.
• Produce engaging content for LinkedIn, X, industry sites, and the AIM website, including video and product stories.
• Earn unpaid media coverage in industry and national outlets.
• Customer communication
• Own customer contact lists and regular customer updates.
• Help existing customers understand new capabilities and expand their use of AIM.
• Plans, targets, and measurement
• Write and execute marketing plans with specific deliverables, dates, and targets for engagement, meetings, and sales conversion.
• Track results, report them clearly, and adjust based on what the numbers show.
• Your first 90 days
• In your first three months, you will:
• Build or update a core product-marketing toolkit: ROI calculators, use-case documents, application briefs, customer-facing roadmaps, and onboarding and deployment guides.
• Organize our customer contacts and begin regular product updates to AIM's customers.
• Refresh the AIM website with compelling video footage and product information.
• Secure five unpaid media placements in industry or national outlets.
• 5+ years of marketing experience in B2B technology, such as SaaS, robotics, automation, or technology services.
• A track record of creating product-marketing materials for enterprise buyers, such as TCO/payback/ROI calculators and use-case documentation, that demonstrably influenced purchasing decisions.
• A portfolio of work, with links, showing content that earned strong engagement (clicks, shares, reactions) on LinkedIn, X, or industry websites.
• Experience writing and executing marketing plans tied to specific deliverables, dates, and measurable targets such as engagement, qualified leads, meetings, or sales conversion.
• A key role in establishing a product or company as a leader in its B2B technology category, with evidence that its position improved over time.
• Experience working closely with enterprise or B2B sales teams and improving their results.
• The ability to learn technical products and communicate them accurately enough to earn the confidence of product and engineering teams.
• Comfort measuring and reporting marketing results with numbers, percentages, and clear analysis.
• Preferred qualifications
• Startup or early-stage company experience.
• Experience marketing to mining, construction, waste management, or other heavy-industry customers.
• Background in product marketing, product management, or field operations for hardware, robotics, or industrial technology.
• Base Compensation Range - $160,000 - $210,000