Marketing Director

Description

The company runs live sports and entertainment across more than 300 venues, with sports franchises, music brands, entertainment districts, a ticketing platform and sponsorship work. It has been in the business for over 20 years.

The role builds promotion and advertising plans for each individual show, targeting specific audiences. It also develops new approaches for existing events using market data and input from inside and outside the company, and leads the marketing department.

Responsibilities

• Build a promotion and advertising plan for each show, identifying the target audience for it.
• Track marketing trends and practices and apply them to shows, events, festivals and tours run by AEG Presents.
• Oversee the marketing department's progress and performance so work is done correctly and on time.
• Schedule and assign staff, follow up on their results, and set department budgets with your supervisor.
• Mentor marketing staff and give them training and growth opportunities.
• Recruit, orient, train, counsel and discipline marketing employees, and appraise their results.
• Produce market forecasts and reports covering the short and long term, directing research and analysis.
• Create new strategies for existing events by analysing market statistics and data.
• Plan advertising for tours, festivals and single shows, including press releases, media coverage, ad materials, radio spots, festival art, posters, banners and videos.
• Work with the booking team to pitch artists on performing with AEG Presents, and develop new promotion and artist engagement ideas.
• Work with PR agencies and record labels on press releases, interviews, day-of-show press lists and artist availability for promotions.
• Negotiate with artist management and handle budgets with your supervisor.
• Flag short- and long-range issues, recommend options, and carry out decisions.
• Build relationships with artists and their management by attending events, lunches and meetings.
• Keep up your professional knowledge through workshops, publications, networking and professional bodies.
• Follow up with media and artist management on extra marketing chances that could lift ticket sales.
• Act as liaison with media, venues, vendors, record labels and artist management.
• Submit ticket holds for promotions, media and artist management to the ticketing department, and possibly distribute daily ticket counts.
• Work with legal on sensitive material and vendor contracts.

Requirements

• A 4-year bachelor's degree in marketing, business communications or PR is preferred.
• 8 to 10 years of related work experience.
• Experience creating and managing budgets.
• Experience as a promoter is an advantage.
• Strong computer skills in Microsoft Word, Outlook, Excel and Photoshop.
• Knowledge of brand identity, advertising, digital marketing and social media strategy and best practice.
• Knowledge of media buying and of negotiating and documenting agreements.
• Knowledge of the music industry and artist demographics.
• Ability to build and maintain relationships through strong interpersonal skills.
• Strong organisation and exceptional attention to detail.
• Excellent written, verbal and listening communication.

Conditions

The company may change or modify your job description, orally or in writing, at any time, and may require duties outside your normal role.