Manager, Product Marketing – Interactive Content

Description

The company makes interactive content across content, aggregation, iGaming and sports, and this role sits in the Global Regulated Marketing team in London. You will report to the Director, Product Marketing, Interactive Content.

You will turn product, studio, market and commercial priorities into clear positioning, launch plans and customer-facing marketing. The role works with Product, Commercial, Creative, Marketing teams, Legal, Compliance, Responsible Gaming and regional teams, and helps make sure content is activated accurately and meets jurisdictional rules.

The position is a Manager role and covers four areas of the business, so it calls for consistent, insight-led product marketing that matches customer needs and business goals.

Responsibilities

• Help the Director, Product Marketing, Interactive Content plan and run product marketing for the interactive content portfolio.
• Turn roadmaps, studio priorities, customer needs and market insight into positioning, messaging, value propositions and go-to-market advice.
• Coordinate launch readiness with Product, Commercial, Creative, Marketing teams and regional collaborators.
• Build and maintain launch briefs, sales enablement, pitch content, product narratives, FAQs and customer-facing assets.
• Work with Commercial and customer-facing teams to understand market needs, supply them with content, and collect feedback for future launches.
• Brief Creative and production partners on campaign and launch assets that are accurate, timely, on brand and suited to each channel and audience.
• Work with Marketing Analytics to set success measures, review performance and turn findings into practical recommendations.
• Keep launch plans, milestones, dependencies, risks, approvals and status updates current, and raise trade-offs and decisions when needed.
• Help manage product information and marketing assets so teams can find current, approved, consistent materials.
• Work with Product Communications and PR on accurate, joined-up narratives for interactive product and content announcements.
• Build strong relationships with studios, Product, Commercial and regional teams, balancing global consistency with local market relevance.
• Track competitor, category, customer and market developments and turn them into insights for positioning and activation.
• Make sure product marketing follows brand, legal, compliance, responsible gaming, governance and jurisdictional requirements in each market.
• Help improve product marketing processes, templates, planning routines and ways of working across Global Regulated Marketing.
• Represent the interactive content product marketing team in cross-functional forums and give short, clear updates to collaborators.

Requirements

• At least 5 years in product marketing, portfolio marketing, go-to-market, commercial marketing or a similar role, ideally in iGaming, interactive entertainment, technology, digital platforms or a regulated industry.
• Proven ability to turn complex products and roadmaps into clear, customer-relevant messages and materials.
• Experience running cross-functional launches while juggling several priorities, collaborators, dependencies and deadlines.
• Sound commercial judgement and an understanding of how product marketing supports customer conversations, sales enablement, adoption and growth.
• Excellent written, spoken and presentation skills, with careful attention to accuracy, audience and detail.
• Strong collaboration and relationship skills across Product, Commercial, Creative, Analytics, Operations, Legal, Compliance and regional teams.
• Comfortable using market, customer, competitor and performance insights to shape recommendations and improve execution.
• An organised, practical approach to planning, problem solving and delivery in a fast-paced, matrixed setting.
• Sound judgement and a firm commitment to responsible gaming, brand stewardship, governance and compliance in regulated markets.
• A bachelor's degree or equivalent practical experience in marketing, business, communications or a related field.
• This job description may have been reviewed and enhanced using AI-assisted tools. Final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.

Conditions

Pay is set by skills, experience, qualifications and location, and the company rewards individual impact. Specific pay and benefits details will be discussed during recruitment.

Depending on role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance and other local or statutory benefits.

Benefits

• Annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans and insurance may be available depending on role and location, along with other local or statutory benefits.