Senior Product Marketing Manager

Description

Who We Are

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,500 firms in 60 countries use Addepar to manage and advise on nearly $10 trillion in assets. Its open platform integrates with 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and levels of complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, São Paulo, London, Edinburgh, Geneva, Warsaw, Dubai, Pune and Singapore.

Responsibilities

• We are seeking a Senior Product Marketing Manager to join our growing Product Marketing team and help shape how Addepar goes to market across EMEA, LATAM and APAC. You will become a trusted expert on the buyers, segments, market dynamics, competitive landscapes and regional nuances that influence how we position Addepar and engage prospects and clients in each market.
• You’ll work closely with regional Sales, Relationship Management and Performance Marketing teams, along with Product and other go-to-market partners, to translate market insight into differentiated positioning, campaigns, enablement and launch strategies. This is a highly collaborative, hands-on role for a product marketer who can connect Addepar’s global platform narrative to the distinct needs, use cases and product availability of each region.
• Applicants must have, and maintain, the right to work in the United Kingdom from the first day of employment. Please note that visa sponsorship is not available for this role.
• Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform priorities.
• Build deep market expertise by understanding regional buyers, buying committees, client needs, competitive dynamics and cultural nuances.
• Partner closely with regional Sales, Relationship Management and Performance Marketing teams to identify priorities and develop coordinated go-to-market programs.
• Define regional positioning and messaging that connects Addepar’s global value proposition to the needs of prospective buyers and existing clients.
• Adapt broader product launches for regional audiences and product availability, while owning end-to-end launches for region-specific capabilities.
• Develop campaigns that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
• Create scalable content and enablement, monitor program performance and use market and stakeholder feedback to continually strengthen our approach.

Requirements

• 5–8 years of product marketing or related go-to-market experience. Experience with B2B SaaS, financial services, fintech, wealth management or investment management is preferred.
• Full-stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement and content.
• Experience adapting go-to-market strategies for different markets, audiences or customer needs; direct experience in every region is not required.
• Excellent storyteller, writer and communicator who can translate sophisticated capabilities into clear customer value.
• Strong cross-functional partner who can build trusted relationships with regional Sales, Marketing, Relationship Management and Product teams.
• Globally minded and curious, with the judgment to balance a consistent global narrative with meaningful regional differences.
• Comfortable working independently across multiple priorities, collaborating across time zones and traveling internationally as needed.
• Our Values
• Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
• Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
• Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
• Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.
• In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.
• PHISHING SCAM WARNING: Addepar is among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote “interviews,” and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from Addepar without a formal interview process. Additionally, Addepar will not ask you to purchase equipment or supplies as part of your onboarding process. If you have any questions, please reach out to ta-operations@addepar.com .