Manager, Paid Social

Description

WHY DEPT?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sht done. It is how we work, how we grow, and how we make things that matter.

At DEPT, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Responsibilities

• As a Manager, Paid Social , you drive growth by leading high-impact social media campaigns that exceed client expectations. Your strategic vision and deep understanding of paid social platforms, audience targeting, creative testing, and measurement enable you to develop tactical roadmaps, performance dashboards, and compelling presentations that keep stakeholders informed and confident. You prioritize initiatives that deliver the greatest impact, ensure flawless execution, and mentor team members to elevate their craft. As a contributor to agency thought leadership, you help build a high-performing team that consistently delivers exceptional results.
• Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals.
• Develop and implement platform-specific optimization and monitoring strategies across channels such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit.
• Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, ensuring alignment with broader account and marketing strategies.
• Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives.
• Partner closely with Client Partners to deliver clear, strategic paid social recommendations and support client-facing communications.
• Contribute high-quality paid social insights and narratives to key client deliverables, including tactical plans, creative strategies, and business reviews.
• Ensure all paid social work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets and brand standards.
• Ability to speak on client calls and be client facing where applicable within reporting calls, statuses, etc.
• Coach and mentor team members by supporting onboarding, providing account context, and developing both technical and strategic paid social capabilities.
• WHAT YOU BRING:
• Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools.
• Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization.
• Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation.
• Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy.
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
• Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools for performance tracking and insights.
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling.
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement.
• WHAT DO WE OFFER?
• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave
• WE SUPPORT YOU BEING YOU:
• DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
• We are a B Corp-certified company passionate about purpose-driven work . Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.
• DEPT is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
• Learn more about DEPT