Manager, Content Strategy, Health & Fitness

Description

You will help set content direction for HearstMade, the branded content studio of a large magazine publisher. The studio builds premium branded content that informs and inspires millions of readers through trusted media brands.

The publisher's portfolio includes 30 well-known brands that reach nearly 130 million people each month. Its teams mix journalism and cultural storytelling with technology, data and commerce, and the studio has won awards.

This role sits in the health and fitness area and turns client goals into editorial work that feels authentic to readers.

Responsibilities

• Build content strategy for health and fitness RFPs, shaping concepts and recommendations that tie client goals to audience insight, platforms, formats and distribution.
• Work with the HearstMade Health & Fitness Director and with marketing, sales, account management, editors and other teams to deliver integrated branded campaigns.
• Own the editorial direction for health and fitness content from first idea to finished piece, juggling several projects and deadlines at once.
• Assign and brief freelance writers and creators, then edit their work, give clear feedback and guide them through each stage.
• Write, edit, package and publish polished health and wellness content, such as explainers, product roundups, and athlete and patient profiles, that meets editorial standards and client objectives.
• Keep writing, editing, packaging, review rounds and final deliverables consistent across each campaign.
• Handle stakeholder feedback so that editorial integrity, audience engagement and client expectations are all met on complex branded projects.

Requirements

• At least 4 years in editorial, content strategy, branded content, digital publishing or a similar field, with a solid record in health, wellness and/or fitness content.
• A proven ability to create insight-led content strategies that turn business goals into engaging stories.
• Excellent writing, editing and packaging skills, a strong editorial sense and close attention to detail.
• Working knowledge of digital formats and social platforms, including Instagram and TikTok, and of how audience habits keep changing.
• Experience briefing, editing and revising work from freelance writers and creators.
• Clear communication and presentation skills, with the ability to explain strategy and get cross-functional teams aligned.
• Preferred: experience supporting branded campaigns, RFP responses, client-facing work or custom content programs.
• A plus: familiarity with publishing CMS platforms, SEO and AEO best practices, ecommerce content and production workflows.
• You are self-motivated, collaborative and adaptable, and you work well in a fast-paced setting while juggling several priorities.

Conditions

This is a hybrid role based in New York City, with 4 days per week in the office.

The base salary range is $73,000 - $85,000 USD. This is the company's good-faith estimate for the posted location at the time of posting. The final starting salary depends on permissible, non-discriminatory factors such as skills, experience, training, certifications, education, location and market conditions.

Benefits

• Work alongside experienced professionals across media, advertising, tech, fashion, lifestyle and publishing.
• Build your skills through training programs, hands-on workshops and exclusive industry events.
• Hybrid working gives you flexibility to balance career goals with personal commitments.
• Join employee resource groups that help make the workplace welcoming and inclusive.
• Medical, dental and vision insurance starts on Day 1.
• Competitive financial benefits include a 401(k) plan with a generous company match.