Lead Brand Designer

Description

The company was founded in 2022 and has built what it calls the first real money gaming super app. The app currently includes Picks, Social Sportsbook, Social Casino and Arcade, and Prediction Markets will be added soon along with other new products. The company has one million paying users, is one of the fastest growing businesses in its industry, and is the most followed real money gaming brand on social media.

The company is hiring a Lead Brand Designer for a small, quick-moving creative team. You will shape how the brand looks, sounds and feels wherever it appears. This is a hands-on individual contributor role with wide creative freedom.

You will work closely with the VP of Design on brand and product systems, campaigns and culture-driven work. The brand is still young, so what you build will have a lasting effect on it.

The role is preferred in Miami, but candidates from any location are considered, with the focus on the strongest overall fit.

Responsibilities

• Build, grow and protect the company brand identity over time.
• Own design concepts from art direction through final execution for brand, campaign and marketing work.
• Act as a strategic design voice alongside product, marketing and leadership.
• Spot areas where design can improve, then make the case for them and build the solution.
• Partner with product design on in-app graphics such as icons, illustrations, promo assets and branded moments.
• Oversee contract designers on overflow work.
• Help build an in-house brand team.

Requirements

• 6 to 8 years of design experience at well-known brands, studios or agencies.
• A standout portfolio that demonstrates both your visual judgment and your ability to execute.
• Excellent taste, which matters more than any other requirement.
• Ability to work independently and make your own decisions.
• Equal care for a small asset and a major campaign.
• Experience across print and digital, with product design experience as a strong plus.
• Willingness to move between art director, strategist and designer roles as needed.
• Good awareness of current developments in art, culture and design.
• Comfort with ambiguity and a startup pace where processes are still forming.
• Proficiency in Figma and Adobe Creative Suite, with motion design skills as a strong plus.
• Experience leading freelance or contract designers.
• Experience creating or reworking a brand identity from the ground up, ideally in-house or at a startup.
• Interest in or background in sports, betting, prediction markets or other regulated industries, which is optional.

Conditions

Work follows live sports schedules, so some nights, weekends and high-pressure periods should be expected.

The role may not suit you if you prefer clearly defined lanes, heavy process or close direction.

Equal opportunity: applicants are considered without regard to protected characteristics.