Head of Strategy & Marketing – Cyber, Digital & Technology

Description

The company is a global technology leader with more than 83,000 employees across five continents, including over 7,500 in the UK. It works in defence, space, aerospace and digital security, supplying technology that supports national security and stability and creates social value across the UK.

This leadership role shapes and supports a cyber and digital identity business in the UK worth several hundred million pounds, and advances the UK technology strategy. You will build one joined-up strategy from technology, market and customer insight for the UK and its local Domains, and turn it into marketing plans that teams can act on. You will partner with the UK key account and sales teams to help grow revenue and profit in the UK, and help the company respond quickly to what matters in the market.

Responsibilities

• Set the local Domain strategy and its input to the SBP process, and support business lines in carrying out their in-country strategies in a coordinated way.
• Spot initiatives that span several business lines and meet customer or segment needs, such as new segment offers for Critical National Infrastructure.
• Define the UK Technology Strategy and its input to the SBP process.
• Help country SAMs and KAMs plan and run account engagement, building account-specific value propositions and value-selling content from existing product and segment marketing assets.
• Build and run integrated marketing campaigns through the Communications team's channel strategy to support local reputation and country demand generation. Use digital marketing to improve customer engagement, support sales growth and win customer-funded R&D, and track campaign KPIs.
• Match the company's technologies, products and portfolio to account needs, turning them into clear, useful research, products and services, building on the Head of Customer Products & Services Portfolio's segment work.
• Build and run the account Engagement Plan as part of the Account Plan, coordinating all company contact with the account to meet business objectives and initiatives.
• Set marketing objectives and actions for each account target and initiative, and choose engagement approaches with KAMs, Sales, Communications and Solution Innovation teams.
• Organise customer events, demonstrations and co-creation opportunities that improve the customer experience.
• Support exhibitions and conferences with themes, key messages from IMCs, sales enablement content, panels, keynotes and expert interviews.
• Produce a documented Strategic Plan for the Domains covering long-term vision, mission, goals and concrete steps, with a focus on the combined offer to Critical National Infrastructure.
• Produce a documented, market-validated Technology Strategy that links the customer-funded R&D pipeline to next-generation technologies, for competitive advantage in all UK markets.
• Deliver integrated campaigns for the accounts and the technology strategy, covering planning, execution and monitoring across multiple channels.
• Improve the end-to-end customer journey through events, demonstrations and co-creation.
• Compare actual results against the original targets to show whether the Strategic Plan achieved its aims.
• Track, analyse and report campaign effectiveness and ROI, including pipeline growth, order intake and GMOI.
• Collect customer comments and suggestions, identify pain points, and create new strategic initiatives to meet customer needs.

Requirements

• Build and manage marketing strategy, including the methods, programmes and tools that set marketing and sales performance expectations.
• Forecast trends and build scenarios so strategy can adapt as internal and external conditions change. Define, plan and follow up the main strategic initiatives.
• Take a whole-business view, covering technical, financial, operational and people factors, along with customers and competitors, across different time horizons to support decisions.
• Understand, capture and manage the customer journey so customers stay loyal, using company capabilities such as Customer Days and digital tools.
• Build trust with customers and lead their interactions, bringing in senior leaders from across the company where useful and making them accountable for customer satisfaction.
• Answer customer questions quickly and openly using expertise from across the company, encourage customers to raise issues early, help resolve them, and address unspoken needs promptly.
• Develop strategies and tactics that keep customers for life and ensure they experience one company.
• Plan marketing activities from identifying target customers to choosing how to reach and keep them, and build a marketing plan that grows the target business.

Conditions

The ideal base is Reading or Crawley, though other company sites may be considered for the right candidate.

Hybrid working, combining office and remote work.

Security Clearance (SC) is required. Holding it already is advantageous. If you do not hold it, you must obtain and maintain SC before you start.

Full SC generally requires 5 years of UK residence. In some circumstances, 3 years of UK residence within the last 5 may be accepted, with additional overseas checks.

Because much of the company's work is security-sensitive, many roles carry security restrictions. Guidance on clearance levels is on the UK Security Vetting website.

The company ensures equal opportunities, pay and working conditions for everyone.

Benefits

• Private medical insurance.
• The option to buy or sell annual leave.
• Cycle to work scheme.
• Employee discounts.
• One paid volunteering day.
• Stocks and shares scheme.
• Annual bonus, plus more depending on the role.
• Career progression aligned with the Leadership Pathway, into broader Strategy & Marketing, PLM, or BL/GBU-level roles.
• Exposure to Group-level strategy, M&A, and marketing and innovation leadership.
• Tailored internal and external training in advanced negotiation, corporate strategy, the marketing academy and innovation management.
• Chances to join high-profile Group and UK cross-functional projects.