Head of Performance Marketing (f/m/d)

Description

The company is a global provider of customised apparel and lifestyle products, built around made-to-order production so that items are made for customers when they want them.

It is growing, and it combines sustainability with on-demand personalisation for individuals and businesses. The company has production sites in the Czech Republic and is run with founders and experienced business leaders.

The role reports to the CMO and sits within a team that is expanding.

Responsibilities

• Lead performance steering across all countries, business units and product categories, with a focus on Europe and North America.
• Decide how the budget is split across channels, based on clear KPIs, incremental impact and business strategy, while leaving room for deliberate experiments.
• Build a multi-country steering model that a central team runs.
• Take paid search from good to a major growth channel, and own it as the core of performance marketing.
• Build paid social into a second growth engine, working with a senior paid social manager who is joining the team.
• Combine performance-focused influencer marketing with paid social to create real synergies.
• Set up a structured process for evaluating and expanding further channels.
• Develop the technical infrastructure, team setup and working mechanisms that let performance scale.
• Use the existing data warehouse, the new attribution system and profit-based bidding, and push automation and AI further into daily work.
• Set up KPIs, review rhythms and a test-and-learn cadence with fast experiments, clear readouts and quick decisions.
• Lead a team of 5 across Leipzig and Berlin, shape its structure around business needs, and grow it by hiring and developing people.
• Challenge assumptions as a demanding sparring partner and raise the quality of thinking in the team.
• Work closely with the in-house creative team and test new AI-generated content.
• Work with the business units and Data & BI so that measurement and tooling serve marketing decisions.
• Agree strategy with the CMO and make sure every investment is judged against business objectives.

Requirements

• Hands-on expertise in paid search is a must: Google Ads, Shopping, Performance Max, Demand Gen and Microsoft Ads.
• Several years of leadership experience in paid marketing.
• A track record of running performance marketing across several markets with substantial budgets.
• A solid understanding of paid social and influencer marketing, and the ability to steer both at an overall level.
• A strong analytical base: you work with data yourself, question numbers and reach clear conclusions on your own.
• Technical fluency in bidding systems, algorithmic optimisation, automation tools and AI features in ad platforms.
• You know what you are doing and want to shape structures, mechanisms and strategy.
• You want to optimise one major growth engine and build a second one.
• You act with conviction: you set a clear agenda, argue for it and follow it through.
• You work hands-on by default and take personal ownership of results.

Conditions

The role is based across Leipzig and Berlin, where the team works.

Equal opportunity applies to all applicants.

Benefits

• 30 days of paid vacation.
• Discounts on the company's products and partner brands.
• Modern office spaces designed for collaboration.
• Regular company events to celebrate successes.
• Regular General Assemblies to stay connected to the company's vision.
• Opportunities to visit the production sites in the Czech Republic and learn how production works.
• Workshops and cross-functional initiatives to drive positive change.
• Real ownership, with the freedom to decide, act and see the direct effect on the business.
• Room to grow through challenging work and development opportunities.
• Working alongside ambitious colleagues who give honest feedback and hold high standards.