Growth Marketing Manager UKF

Description

The company is hiring a Growth Marketing Manager for UK Vehicle Payments (UKVP) in its International Vehicle Payments business. The role sits in the European Centre of Marketing Excellence division and is based in Swindon, UK.

You will plan and run sales and marketing work that delivers growth targets, and you will own the full marketing plan for Allstar, the most important and successful brand in this business. Your focus is brand awareness and new customer acquisition across the whole marketing mix, especially integrated and omnichannel work. You will take an outside-in, customer-first approach, work closely with sales, and help drive growth in a quick-moving, proactive setting.

You will report to the VP of Marketing UKVP and work regularly with the wider UKF marketing team and Allstar sales leaders.

Responsibilities

• Set the overall marketing plan so it matches business goals and growth targets.
• Pick priority markets, segments and channels that build brand impact and generate demand and leads.
• Create campaigns and marketing activity that set Allstar products and services apart from competitors.
• Set annual and quarterly marketing goals, KPIs and performance benchmarks.
• Define campaign KPIs and measurement frameworks, with a strong focus on ROI and revenue.
• Manage prospect segmentation to support targeted campaigns.
• Work with sales to track, maintain and improve marketing's contribution to the pipeline.
• Plan and run full-funnel outbound campaigns from start to finish.
• Make sure all campaigns, creative and channel plans fit the strategic vision.
• Bring in input from sales, product and leadership teams.
• Oversee campaign asset production, keeping brand consistency and high quality.
• Manage the creative process from brief to final delivery across digital, print, social and events.
• Coordinate internal marketing teams so campaigns stay aligned and on brand.
• Manage relationships with wider marketing teams and agencies, making the best use of internal and external resources.
• Work with the Brand and PR teams on press releases, media opportunities and corporate communications.
• Oversee paid advertising campaigns, budgets and performance, using the internal digital team as your expert resource.
• Use the Marketing Automation team for nurture journeys and triggered campaigns.
• Work with the data team to buy and onboard data that widens prospect reach, and run data enhancement projects that improve completeness, accuracy and targeting.
• Brief the Data and Salesforce teams so data-driven initiatives, CRM integrations and pipeline reporting run smoothly.
• Own and manage your marketing budget, allocating it well across channels and campaigns.
• Act as a key link between product, customer success, sales and marketing so campaigns stay relevant.
• Share insights from marketing activity to inform product development and market positioning.
• Own campaign performance reporting and produce weekly, monthly and quarterly marketing reports.
• Test new initiatives and bring fresh ideas.
• Work well with colleagues in Marketing, who will help shape and deliver your plans.

Requirements

• 5+ years in a similar senior B2B marketing role.
• A proven record of leading B2B marketing that delivers business impact and growth.
• A proven record of planning, leading and running sales-focused marketing in a data-driven, multi-channel, multi-touch setting.
• Experience leading demand generation programmes through long-running, continuously optimised, multi-channel marketing.
• Strong knowledge of all direct channels, digital and non-digital.
• Good working knowledge of Marketing Automation, CRM (Salesforce or similar) and digital media, including SEO, paid and social.
• Deep experience with lead generation, lead warming and nurturing.
• Experience using brand within the communications mix.
• Strong project management skills and the ability to handle competing priorities.
• A commercial, outcome-focused, KPI and data-driven mindset.
• A strategic, creative approach with a clear understanding of the prospect and customer journey and the trigger points in the buying cycle.
• Ability to build strong sales and go-to-market relationships across the organisation.
• Personal resilience.
• A customer-centric approach.
• Excellent interpersonal skills, with strong collaboration and stakeholder management.
• High motivation and a proactive approach, with a drive to get things done.

Conditions

You will be based in an assigned workspace in Swindon, UK, and the company provides equipment.

You will get formal, hands-on training and support from the global Marketing team.

Compensation is set on objective, job-related factors such as skills, experience, qualifications and market benchmarks. Where law requires, salary ranges are shared in the posting or before interview. Bonuses, incentives, benefits or variable pay may also apply.

Offers may depend on pre-employment screening by an authorised third party, under applicable law and company policy. Screening may cover references, identity, criminal record, financial or sanctions checks and other background checks allowed locally.

The company is committed to an inclusive, respectful workplace that values diverse perspectives.

Benefits

• 25 days of annual leave plus 8 bank holidays.
• Option to buy or sell up to 5 days of annual leave each year during the benefits enrolment window.
• Pension with a minimum 3% employee contribution and up to 5% employer contribution.
• Private medical insurance through Vitality, with no excess for employees; the company covers the standard £250 excess charge.
• Life insurance.
• Access to the Gratitudes benefits platform, with flexible discounts, supermarket savings of 4, 5% and exclusive employee offers.
• Free LinkedIn Learning access, with thousands of courses for professional and personal development.