Event & Field Marketing Manager – East / Central

Description

The company builds AI for customer experience, with conversational AI agents, real-time support for human agents, and conversation analytics. Customers include United Airlines, Cox Communications, and Marriott.

Started at the Stanford AI Lab, the company has raised more than $270 million from investors including a16z, Greylock, and Sequoia. Its CEO, Ping Wu, previously founded and led Google's Contact Center AI and Vertex AI platforms.

You will sit in the Revenue Marketing team and lead field programs for the East region. Field marketing is a real pipeline channel here, so you will work with Sales to choose where to invest, which accounts and audiences to target, and how each program adds to pipeline.

Responsibilities

• Set regional field strategy and run programs that match Sales priorities, target accounts, and pipeline goals.
• Own each program from planning to delivery: budgets, vendors, contracts, promotion, attendee experience, onsite work, and post-event reporting.
• Set KPIs for every program, track sourced and influenced pipeline, measure conversion and return, and turn the results into clear recommendations.
• Work with Sales before, during, and after each program on accounts, attendance, meetings, follow-up, and moving opportunities forward.
• Run 8-10+ programs per quarter across trade shows, executive dinners, roadshows, customer events, regional activations, and partner events.
• Forecast spend, weigh trade-offs, and shift money toward the programs with the strongest business impact.
• Coordinate with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to build campaigns that draw attendance and engagement from target accounts.
• Develop new ideas and formats that set the company apart and create useful experiences for customers and prospects.
• Build repeatable processes so field marketing can grow along with the company.
• Support executives and Sales leaders with messaging, speaker preparation, executive experiences, and customer engagement.

Requirements

• Have 3-5+ years in B2B field, regional, event, or integrated campaign marketing.
• Have owned field programs from strategy through execution and measurement.
• Can handle 8-10+ concurrent programs a quarter in a quick-moving environment.
• Understand pipeline, revenue attribution, conversion, and event ROI well.
• Have worked directly with Sales on account targeting, program planning, and follow-up.
• Have managed program budgets, vendors, contracts, and competing priorities.
• Communicate clearly with Sales, Marketing, executives, agencies, and external partners.
• Live in the Eastern or Central US. East Coast residents are strongly preferred.
• Can travel about 20-30%.
• Preferred qualification: experience at a high-growth B2B SaaS or startup company.
• Preferred qualification: experience with AI, contact center, customer experience, or related enterprise technology.
• Preferred qualification: experience supporting enterprise or strategic Sales teams.
• Preferred qualification: experience with ABM or account-based field marketing.
• Preferred qualification: prior Sales or SDR work, or a solid grasp of enterprise Sales processes.
• Preferred qualification: familiarity with Salesforce, HubSpot, Gong, and event tools such as Mobly.

Conditions

This is a remote role covering the East region. Candidates on the US East Coast are strongly preferred, and Central US candidates are considered if they can comfortably work on Eastern time and travel regionally.

Travel is about 20-30%, heavier during peak event seasons.

Pay is location-based and competitive, reflecting the market and each person's experience.

The posted base salary range is what the company expects to pay for this role in a given location. Final offers depend on experience, skills, education, and geography. Total compensation includes equity and a full benefits package.

The company may use AI tools in recruiting, with human review. Candidates can ask questions about this or opt out through the recruiting team, marking the request 'Opt-Out'.

Candidates may not record interviews or use AI transcription by phone, notetaker, AI glasses, or any other device, though exceptions can be requested for accommodation.

Recruiting emails only come from the company's official domain, so ignore outreach from any other source.

Benefits

• Medical, dental, and vision coverage for you and your family.
• Flexible vacation time.
• Paid parental leave.
• Monthly allowance for gym and phone.
• Work-from-home office stipend.
• Lunches and dinners through Grubhub for in-office staff.