Director, US TUKYSA HCP Marketing Lead

Description

The company is the company Commercial Oncology, which is developing new cancer therapies with a goal of delivering eight breakthroughs by 2030 across major cancer types, backed by advanced digital and AI-enabled infrastructure.

The role sits in the US Breast Cancer Business, one of the largest within the company Oncology, anchored by IBRANCE and TUKYSA in metastatic breast cancer alongside a breast cancer pipeline.

TUKYSA is preparing for the anticipated launch of the HER2CLIMB-05 first-line maintenance indication in HER2-positive metastatic breast cancer, with a PDUFA date of Oct 17, 2026. The brand is also indicated for HER2-positive metastatic colorectal cancer, and several pivotal readouts are expected over the next few years in both areas.

As Director and HCP Marketing Lead, you are the strategic architect of TUKYSA HCP marketing. You will own positioning, value proposition, core claims and messaging, lead the HCP agency partnership, and act as the main marketing partner to Sales for personal promotion. The role is an individual contributor role in a highly matrixed environment.

You will report to the Sr. Director, US TUKYSA Lead and work closely with Sales, Insights & Analytics, Medical, Regulatory and Legal.

Responsibilities

• Build the HCP marketing strategy for launch and beyond, turning shifts in customer needs, competitor moves and performance data into decisions on strategy, execution and investment.
• Define TUKYSA's HCP positioning, value proposition, messaging and claims so the brand stays clearly differentiated as the market changes.
• Set the HCP segmentation and targeting approach with Insights & Analytics, choosing priority customers and how to engage each group differently.
• Lead personal promotion from strategy to execution, covering core promotional resources, objection handling and MLR review.
• Manage the integrated HCP marketing plan and investment portfolio, deciding priorities and resource allocation and setting success measures with Insights & Analytics.
• Act as Sales' main marketing partner, turning HCP strategy and messaging into field execution and quickly acting on field feedback.
• Combine customer, clinical, competitive and performance insights into action, and keep refining messaging, execution and investment based on in-market results.
• Lead HCP marketing work through others by setting priorities and accountability, and by giving direction, coaching and development to colleagues and agency partners.

Requirements

• A bachelor's degree with 8+ years of experience, or an MBA or MS with 7+ years, or a PhD or PharmD with 5+ years of pharmaceutical or biotech commercial experience including HCP marketing.
• Proven experience building HCP positioning, messaging and segmentation strategy.
• Experience taking promotional materials through MLR review.
• Ability to interpret clinical evidence, primary market research and customer insight on your own and turn them into commercial strategy.
• Track record of leading complex, high-impact work across a matrixed organization.
• Ability to influence stakeholders, coach and develop others, and get results through colleagues.
• Sound commercial judgment and proven skill in managing agency work, investment and budgets.
• Strong written, verbal and executive communication.
• A broad range of leadership experience, including influencing peers, developing and guiding others, and delivering business impact.
• Preferred: an advanced degree such as an MBA, PharmD, PhD or equivalent.
• Preferred: oncology commercial experience, especially in breast cancer or solid tumors.
• Preferred: launch experience in a highly competitive, changing market.
• Preferred: field sales or other customer-facing experience.
• Preferred: experience building integrated HCP strategies across personal and non-personal promotional channels.
• Domestic travel of up to 20%.

Conditions

Annual base salary ranges from $176,600.00 to $294,300.00.

Eligible for the company Global Performance Plan with a bonus target of 20.0% of base salary, and for the share-based long-term incentive program.

Pay and benefits follow the location of hire. The US salary range does not apply to Tampa, FL or any location outside the US.

The role is posted in multiple locations. In secondary locations with pay transparency rules, your Talent Advisor will share local pay during the first interview.

Relocation assistance may be available depending on business needs and eligibility.

You must be authorized to work in the US for any employer. US work visa sponsorship, such as TN, O-1 or H-1B, is not available for this role now or in the future.

The company reports payments and other transfers of value to health care providers under federal and state transparency laws, and this may apply to licensed physicians who receive reimbursed recruiting expenses.

Benefits

• 401(k) plan with the company matching contributions and an additional the company Retirement Savings Contribution.
• Paid vacation, holidays and personal days.
• Paid caregiver, parental and medical leave.
• Health benefits covering medical, prescription drug, dental and vision.