Content Designer

Description

The company is a technology firm within a larger global organization, serving the US federal government with more than 13,000 people across defense, national security, public safety, civilian and military health clients.

You will lead the content strategy for a federal client's website, building and running a plan for its digital products.

The team includes interaction and service designers, content writers, researchers, product managers and engineers.

Responsibilities

• Build and carry out a content strategy for digital products, using human-centered design methods such as research, concept design, prototyping and testing.
• Write clear, audience-focused content and roadmaps that guide users through products while meeting mission goals, policy standards and user needs.
• Work with content writers, product designers, researchers, product managers and engineers.
• Find areas to improve and create detailed roadmaps for refreshing digital products that match user needs and organizational goals.
• Gather requirements, lead client discussions and review content to improve programs.
• Apply your SEO, GEO, AEO and user experience knowledge to shape strategy and recommendations.
• Support user testing, use the findings to validate changes and improve the user journey.
• Advise interaction and service designers on content strategy and help put visual and structural updates into place.

Requirements

• Demonstrated ability to write clear, action-oriented, plain-language content for complex digital workflows that involve sensitive or transactional data.
• Bachelor's degree in marketing, digital marketing, communications or a related field, or equivalent experience.
• 5+ years as a content strategist or content marketer.
• 5+ years writing content for digital products or services in consulting, in-house or agency settings.
• Exceptional writing, editing and storytelling skills, with a focus on building topical authority.
• Skill with content management systems and SEO (site structure, schema markup), plus knowledge of how AI models retrieve information.
• Proven record of reducing confusion, form errors and abandonment through structured microcopy, guidance patterns and progressive disclosure.
• Strong grasp of digital marketing channels and best practices.
• Experience working closely with product, legal, compliance and engineering to keep content accurate and implemented correctly.
• Ability to explain design intent and tradeoffs clearly to varied stakeholders, including non-design audiences.
• Provide a writing sample.
• Familiarity with accessibility standards, inclusive language and compliance-driven content constraints would be highly beneficial.
• Bonus: experience with federal agencies or public-sector digital services.
• Bonus: prior client-facing or consulting work in regulated environments.
• Bonus: experience with GEO, AEO and AI strategy, structuring information for both people and machines.
• Bonus: strong foundation in human-centered design for browser-based, native application and platform experiences.
• Bonus: experience writing for complex, high-traffic platforms serving diverse audiences.
• Bonus: exposure to service design, journey mapping or omni-channel government services.
• Bonus: experience supporting data-informed design with analytics or Voice of the Customer tools.
• Bonus: relevant Master's degree.

Conditions

Local law requires a base pay range for roles in California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington and the District of Columbia: $90,300 - $174,400 USD.

Actual pay depends on factors including office location, role, skill set and experience.

Applications are accepted on an ongoing basis, with no fixed deadline.

The company is committed to equal opportunity and an inclusive workplace.

Benefits

• The company offers a wide variety of benefits, and more details are available from the company.