Comms Planner, Attendee Marketing

Description

This role is based in our Irving, Texas office.

The Comms Planner – Attendee Marketing is responsible for developing and refining messaging frameworks, creating creative briefs, and ensuring visual alignment with campaign strategies. This role also manages the campaign calendar and supports the development of the master brief, ensuring timely execution of communication sub-briefing activities based on the Campaign Manager’s strategy and plan.

The Comms Planner collaborates closely with the Product Marketing Manager and Campaign Manager, reporting directly to the Director of Attendee Marketing, to ensure that all communication plans are strategically aligned, visually cohesive, and optimized for maximum impact. By embedding agile ways of working, the Comms Planner ensures iterative collaboration and adaptability to changing priorities and performance insights.

Role Accountability and Duties :

Messaging Strategy Development

Develop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives.

Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints.

Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.

Creative Briefs and Visual Planning

Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams.

Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.

Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals.

Campaign Calendar Management

Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines.

Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns.

Agile Ways of Working

Foster agile workflows by embedding iterative collaboration and adaptability into communication planning.

Use real-time performance data to refine messaging frameworks and creative briefs as needed.

Performance Monitoring and Reporting

Establish and monitor messaging KPIs, including engagement rates, conversion rates, and audience sentiment metrics.

Use insights from marketing analytics to refine communication frameworks and pivot strategies to maximize impact.

Requirements

• Proven experience in communication planning, with expertise in developing and refining messaging strategies across multiple channels.
• Experience in creating creative briefs and collaborating with design teams to align visuals with messaging.
• Ability to manage campaign calendars, ensuring timely delivery of communication activities and creative assets.
• Data-driven mindset with a focus on agile workflows and iterative collaboration.
• Strong analytical skills, with experience in tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies.
• Additional Information
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
• The salary range for this role is $75,000 to $90,000. Actual offers will be determined using a combination of factors, including location, qualifications and relevant experience.
• This posting will automatically expire on Wednesday 18th November.
• We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
• Our benefits include:
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world
• We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
• If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
• See how Informa handles your personal data when you apply for a job here .
• Company Description
• Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
• We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.