Associate Director US Respiratory Marketing - Consumer

Description

This role sits in the U.S. respiratory marketing group and focuses on bringing in new patients for a respiratory product.

You will set the direction for patient acquisition, covering awareness, patient engagement and the call to action. You will be a key strategic partner on the brand team, working with consumer media, market research, patient support, CRT and agency partners on customer-centered acquisition work. You will lead consumer marketing workstreams and give strategic advice that shapes brand growth and long-term commercialization plans.

Responsibilities

• Build and run consumer marketing strategies that grow the respiratory product, covering disease awareness, brand differentiation and the patient call to action.
• Turn consumer insights, market research, customer feedback and business performance data into marketing strategies and recommendations you can act on.
• Segment audiences and write messaging that fits the needs of target patient groups.
• Work with media, analytics and agency teams on omnichannel plans spanning TV, digital, social, search, point-of-care, website and newer channels.
• Work with the Content Development Lead on consumer initiatives such as website upgrades, media drivers and educational materials.
• Work with the CAT and agile team to concept, test and measure DTC campaigns and acquisition programs, keeping them aligned with overall strategy.
• Stay in daily contact with the creative agency of record to keep work strategically aligned, resources well used, and programs high quality, on time and on budget.
• Build deep knowledge of the COPD market, competitors, patient needs and the healthcare setting to find ways to grow the brand.
• Make sure all activity follows applicable laws, regulations, company policy and Medical-Legal-Regulatory review.

Requirements

• Bachelor's degree or equivalent (BA/BS).
• At least 5 years of combined experience in healthcare or pharmaceuticals in sales, marketing, market research, sales or marketing support, or another relevant role.
• Travel of 10-20%.
• Required skills: adaptability, agile principles, brand marketing, brand management, consumer marketing, creativity, customer insights, digital consumer engagement, digital marketing, financial analysis, market access, market research, market segmentation, omnichannel marketing, pricing strategies, product launches, product management, promotions management, sales support, stakeholder influence, strategic planning and strategic thinking.
• Preferred: strong strategic thinking, an innovative mindset and a focus on results.
• Preferred: prior experience in promotion or brand or marketing management, a segment or customer-facing role (such as Solutions Consultant, Account Executive or Customer Team Leader), strategy realization, market access, contracting or payer marketing, or global marketing.
• Preferred: ability to work with cross-functional teams and influence others in a setting that is fast-moving and unclear.
• Preferred: knowledge of the healthcare environment, current healthcare trends and managed care.
• Preferred: understanding of commercial and regulatory requirements in the pharmaceutical industry.
• Preferred: knowledge of the company's internal structure, policies, operations and approval processes.
• Preferred: project management, problem solving and analytical skills.
• Preferred: business acumen and critical thinking.
• Preferred: external mindset, with an understanding of digital and technology trends, a focus on consumers and patients, and a customer orientation.
• Preferred: ability to prioritize work against organization priorities and collaborate across teams inside the company and with customers outside it.
• Preferred: relationship building, teamwork, and written and verbal communication skills.
• Preferred: adaptability and resourcefulness.

Conditions

Regular employee role with a hybrid work arrangement, based at the primary location in North Wales, Pennsylvania, USA (Upper Gwynedd).

First day shift.

Travel is listed as 10%.

No relocation support and no visa sponsorship. A valid driving license is not required. Hazardous materials: not applicable.

Base salary range for the primary location is $142,400.00 to $224,100.00. Pay within the range depends on education, qualifications, certifications, experience, skills, geographic location, government requirements and business needs. Other listed locations may have different pay guidelines, and the company will share the range for any location not shown.

Applications close at 11:59 PM on 11/10/2026, the day before the posting end date of 11/11/2026.

The company is an equal opportunity employer. San Francisco applicants with arrest or conviction records are considered under the local Fair Chance Ordinance.

Benefits

• Medical, dental and vision coverage, plus other insurance for employees and their families.
• Retirement benefits, including a 401(k).
• Paid holidays, vacation, compassionate leave and sick days.
• Eligibility for an annual bonus and long-term incentive, where applicable.