Affiliate and Influencer Marketing Manager

Description

ABOUT the company

The company is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast.

What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to the company because they trust us to deliver.

OUR CULTURE

The company is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before.

We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place.

Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths.

Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory.

If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, the company is the place for you.

THE IDEAL CANDIDATE

We’re looking for a World Class Affiliates and Influencer Manager, to build our Germany set-up from 0 as we launch and scale this new market.

The ideal candidate is a self-starter, problem-solver and is successful in combining technology and data into best-in-class outcomes. As Affiliates Manager, you will be responsible for identifying and developing new publishers, influencers and brand partnerships to drive profitable growth and increase the company’s visibility in the German market. You will fully own the affiliate and brand partnerships channels in Germany and be accountable for driving revenue targets by establishing a strong roadmap with a good oversight on reporting & forecasting. If you are a collaborative and analytical marketer who is excited to work in a dynamic and competitive space, this role is for you.

As Affiliates and Brand Partnerships Manager, you will play a major part in launching and accelerating the company’s growth in Germany. This is a high impact, high visibility role.

Responsibilities

• Own and execute the full affiliate and influencer marketing strategy to drive the new customer acquisition strategy.
• Recruit, manage, and optimize high-performing affiliates and influencers with a focus on incremental revenue and growth by category.
• Identify and execute strategic brand partnerships from ideation through launch and measurement including building repeatable processes and frameworks to scale partnerships sustainably
• Negotiate commercial terms, manage contracts, and oversee payouts and incentives
• Leverage data from various channel owners on category performance, sales, and previous campaign results to identify the most effective marketing activation and support tactics around affiliate marketing
• Manage relationship with agency and affiliate technology platform like Impact Radius and internal data engineering, analytics and technology teams, ensuring that the channel’s tracking, tagging, and technical requirements are met
• Define and manage capabilities roadmap to deliver enhancements across the affiliate funnel that will drive growth for the company brand
• Manage forecasting strategy to ensure goals for growth and investment efficiency are met

Requirements

• 4-5 years experience across affiliate marketing, influencer marketing, or brand partnerships (experience spanning multiple is a strong plus)
• Solid network of relevant fashion / home influencers and journalists
• Proven track record of scaling partnerships that drive measurable business impact
• Strong negotiation and relationship-building skills
• Comfortable owning strategy and execution in a fast-paced environment
• Data-driven mindset with the ability to translate insights into action
• Excellent communication and stakeholder management skills
• Strong proficiency in Google Sheets, including advanced formulas and experience working with Sigma, Lookr etc.
• Experience with affiliate platform (eg. Impact Radius) and multi-product, fashion vertical a strong bonus
• WHY the company?
• Joining the company means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.