Senior Marketing Manager, AI Strategy and Transformation

Description

The company offers insurance risk tools that combine public and industry data with analytics to help insurers assess and predict risk, improve operations and make better decisions across the policy lifecycle.

The Global Marketing Center of Excellence is building an AI-enabled marketing approach for the Insurance business, moving the team from testing AI toward company-wide transformation that improves customer engagement, decisions and operational effectiveness.

You will work with marketing, sales, product, technology, analytics and enterprise AI teams to design scalable operating models, speed up adoption of new technology and deliver measurable results.

This senior role links strategy, operations, technology, governance, measurement and talent development day to day, turning direction from senior leaders into workable initiatives, workflows and programs.

Responsibilities

• Run the marketing AI transformation roadmap day to day and keep improving it, coordinating priorities, milestones, dependencies, risks and decisions across several workstreams.
• Help design and roll out, in phases, an AI-enabled marketing operating model covering governance, decision rights, workflows, procedures and human review controls.
• Find and rank high-value AI opportunities in marketing by impact, feasibility, scalability, risk and readiness.
• Turn shifts in customer behavior, digital discovery and AI-mediated engagement into recommendations on marketing capabilities, content, customer journeys and channels.
• Align marketing, sales, product, data, technology and enterprise AI stakeholders and resolve their dependencies.
• Build current-state and future-state workflows that account for AI, governance, knowledge management, measurement and workforce needs.
• Assess build, buy and partner options through business cases, platform reviews, proofs of concept and vendor evaluations.
• Help shape AI agent use cases and end-to-end workflows, covering knowledge needs, inputs, outputs, escalation, collaboration and human oversight.
• Run pilots and move proven AI capabilities into repeatable production workflows and procedures.
• Manage transformation governance and executive reporting, giving clear updates on progress, risks, opportunities, decisions and results.
• Drive readiness and adoption through communications, training, capability building and change management.
• Work with analytics and operations teams to set measures for AI adoption, effectiveness, efficiency, quality and business impact.
• Track AI trends, platform developments and competitor activity to guide roadmap priorities and strategy.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Information Systems or a related field.
• An advanced degree or equivalent experience is preferred.
• 7+ years in B2B marketing, strategy, digital transformation, marketing technology, innovation or related leadership roles.
• Proven record leading complex AI, digital or marketing transformations from strategy through delivery.
• Experience designing operating models, including governance, decision rights, cross-functional workflows, RACIs and human-in-the-loop controls.
• Solid grasp of how AI is changing marketing strategy, customer engagement, content discovery, decision-making and operating models.
• Experience assessing emerging technologies, platforms and strategic partners, including building business cases and build-versus-buy recommendations.
• Able to turn technical concepts, such as AI agents, workflow orchestration, knowledge systems and data integrations, into business requirements and operating processes.
• Understanding of responsible AI, governance, risk management, adoption strategies and enterprise change management.
• Experience defining and tracking adoption, operational effectiveness, efficiency, quality and business outcomes.
• Working knowledge of generative AI, machine learning, automation, prompt-based tools and the evolving AI platform landscape.
• Familiarity with SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Strong analytical, strategic, program management and communication skills, with the ability to make complexity clear for executives.
• Proven ability to influence stakeholders and align cross-functional teams in matrixed organizations without direct authority.
• Experience in highly regulated, data-rich or enterprise B2B environments is preferred.

Conditions

U.S. national base pay range is $115,400 - $192,300. Geographic differentials may apply in some locations to reflect local market rates.

Accommodation and adjustment requests during hiring are welcome; the company aims to keep the process fair and accessible.

Benefits

• Comprehensive medical, dental and vision coverage through a multi-carrier program.
• 401(k) with company match and an employee share purchase plan.
• Wellness platform with incentives, a Headspace app subscription, employee assistance and time-off programs.
• Life cover, including accidental death, plus short and long term disability, critical illness and hospital indemnity.
• Family benefits including bonding and family care leave, plus adoption and surrogacy support.
• Accounts for health savings, health care, dependent care and commuting costs.
• Annual paid time off, plus up to two days of paid leave each for Employee Resource Group participation and volunteering with a charity of your choice.
• Eligible for an annual incentive bonus.