Senior Manager, SEO & AI Search

Description

The role owns how Workvivo appears in organic search, AI answer engines, and peer review platforms, and ties that visibility to pipeline across four global regions.

You will set the strategy and also carry out much of the hands-on work, working with web, product, and revenue teams to deliver it.

Success is measured by organic and AI-referred pipeline, reported monthly to senior leadership, with regional share-of-voice targets shaping where investment goes next.

The role is hybrid and requires working on site two days a week at the Dublin, Ireland office. Remote arrangements are not available.

The growth marketing team runs demand generation, pipeline, and go-to-market programs across North America, EMEA, LATAM, and APJ, working closely with sales, product, and revenue operations.

The company builds collaboration software that helps enterprise teams communicate and get more done together. Its product line includes the company Contact Center, the company Phone, the company Events, the company Apps, the company Rooms, and the company Webinars.

The team works quickly to design solutions around customers and users, with room to stretch your skills and grow your career.

The company is committed to fair hiring based on skills, experience, and potential. Candidates who need an accommodation during hiring can ask for one.

Interviews are supported by BrightHire, which may record them. The candidate privacy statement explains how data is used.

Responsibilities

• Set the organic and AI search strategy for Workvivo across four regions, with pipeline targets agreed with leadership and Revenue Operations.
• Decide which topics, buyer questions, and competitor comparisons matter most in each region, and match search intent to the right pages and formats at each stage of the buyer journey.
• Lead the internationalisation of the website so each regional market has its own language, local search intent, hreflang setup, and page coverage, rather than a translation of the US site.
• Build and run the measurement model for organic and AI-referred traffic, tracking how visits turn into opportunities and sending monthly pipeline reports to leadership.
• Carry out technical SEO audits covering crawlability, indexation, speed, structured data, and international setup, then specify fixes and work with web and engineering teams to deliver them.
• Write or brief pages that directly answer buyer questions, including solution, comparison, and category pages, and edit copy to keep a consistent brand voice.
• Track Workvivo's visibility in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and close gaps through content, structured data, review sites, and third-party coverage.
• Work with Revenue Operations, partner marketing, and communications so organic and AI-referred leads are scored and routed correctly in HubSpot and Salesforce, and backed by the third-party mentions search and AI tools rely on.

Requirements

• You have five or more years in SEO or organic growth, including at least two years delivering results for a B2B software business.
• You have hands-on technical SEO experience with crawling and indexation, Core Web Vitals, structured data, and hreflang on multi-market sites.
• You understand how AI answer engines find and cite content, and you are realistic about what can and cannot yet be measured.
• You have shown that you can connect organic traffic to pipeline in HubSpot or Salesforce.
• You write strong English and can edit content to fit a brand voice.
• You have presented organic performance data clearly to senior leaders and changed strategy based on the results.
• You can work across four regions and time zones. Familiarity with EMEA markets, HR technology, or community-led or product-led brands is a plus.

Conditions

Base pay is €71,500.00 to €125,100.00.

The company uses a Total Direct Compensation approach that includes base salary, bonus, and equity value, in addition to any base salary or OTE listed.

Starting pay depends on several factors and reflects your qualifications and experience.

Pay ranges vary by location, so the range may differ for candidates in other places.

The work is hybrid, with a mix of office and remote work. The work style for each role is stated in its posting.

Benefits

• The benefits program covers a range of perks and options for physical, mental, emotional, and financial health, supports work-life balance, and helps employees contribute to their communities. More details are available through the Learn link.