Senior Copywriter (f/m/x)

Description

Develop big creative ideas — translate brand strategy and customer insights into high-impact advertising concepts that drive measurable brand growth, together with our visual creatives

Write campaigns that move people — own concepts, scripts and storyboards for large-scale TVC and OLV campaigns across Europe, from first idea to final cut

Shape the entire customer journey — write for every touchpoint, from TV, OLV, social, UGC, print and OOH to website, app, POS, CRM and customer support, working closely with our visual creatives

Define how our brands sound — translate brand strategy into clear copy frameworks, messaging playbooks and tone-of-voice guidelines that hold up across channels and our eight markets

Put AI to work — drive the development and rollout of custom AI copy tools (e.g. GPTs) and workflows that help the business generate high-quality, brand-compliant text efficiently

Raise the bar for creative operations — prioritize projects, improve workflows and increase the team’s creative impact and speed without compromising quality

Requirements

• You have a strong creative track record — 5+ years of experience in creative concept development, copywriting and screenwriting for consumer-facing brands or creative agencies, with a portfolio of high-impact advertising campaigns
• You turn strategy into compelling words — you translate brand positioning and customer insights into clear concepts, messaging frameworks, playbooks and tone-of-voice guidelines
• You are hands-on across formats — you write as confidently for a TVC script as for a social ad, landing page or CRM journey, across brand and performance touchpoints
• You combine creative ambition with operational excellence — you make decisions, prioritize competing projects and improve processes to deliver consistently strong work
• You can inspire and challenge others — you communicate ideas clearly, collaborate closely with art directors and visual creatives, and manage internal and external stakeholders effectively
• You embrace AI as part of the creative process — you are motivated to build and scale tools and workflows that improve copy quality, consistency and speed
• You write at native level — native-level or fluent English is mandatory; German or another European language is a plus
• Additional Information
• AUTO1 Group is Europe’s leading digital automotive platform. Through wirkaufendeinauto.de , AUTO1.com and Autohero , we are transforming the way people buy and sell cars.
• Our ambition in Brand Marketing is straightforward: build distinctive brands, create advertising that moves people and turn creative ideas into business impact.
• We value people who can translate strategy into compelling creative work, challenge conventions and take ownership from the first concept to the final asset. Strong ideas matter; bringing them to life consistently across Europe is what makes them valuable.
• At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
• Company Description
• We are looking for a Senior Copywriter (f/m/x) to shape how millions of customers experience wirkaufendeinauto.de and Autohero across Europe.
• We are looking for a hands-on creative thinker who can turn brand strategy into bold advertising ideas and the right words for every customer touchpoint — from TV and OLV scripts to OOH, social, website and CRM.
• Based in Berlin, you will join our Brand Marketing team and report directly to our Director Brand Marketing. You will combine creative ambition with operational excellence, using people and AI to scale high-quality, brand-consistent communication across our eight markets.

Benefits

• Direct exposure to our Director Brand Marketing — work closely with the team shaping the creative direction and voice of our brands
• High ownership, high impact — create campaigns that influence how millions of customers across Europe experience wirkaufendeinauto.de and Autohero
• Work in a fast-moving, international environment with colleagues from 90+ nationalities
• Dedicated education budget for courses, conferences and professional development
• Flexible working hours, 30 days of vacation and a modern office in the heart of Berlin-Kreuzberg — surrounded by some of the city’s best cafés, restaurants and creative energy
• Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars