Senior Business Analyst, Revenue Growth Platforms

Description

The company is hiring a Senior Business Analyst to help build and run products that drive revenue across its advertising business.

You will report to the Director of Revenue Growth Platforms. The work covers better prospecting, lead management, seller workflows and revenue generation for the Programmatic, Universal Ads, Local and SMB businesses.

You will work closely with Sales, Operations, Data, Technology and Product teams to shape requirements, set priorities and deliver scalable solutions that make sellers more productive and improve business results.

Responsibilities

• Work with stakeholders to learn their business goals, seller workflows and areas where processes can be improved.
• Collect, analyze, write up and confirm business requirements for revenue growth projects.
• Turn business needs into user stories, functional requirements, process flows and acceptance criteria.
• Support work across lead generation, prospecting, qualification, routing, engagement and conversion.
• Work with Salesforce Product and Technology teams to put solutions into the wider sales technology setup.
• Review business processes, user feedback and performance data to find ways to optimize.
• Help refine the backlog and support testing, deployment and release.
• Plan, run and resolve issues in User Acceptance Testing (UAT).
• Write process documents, training materials and business procedures.
• Help assess sales technology platforms, integrations and new capabilities.
• Work across teams so sellers get a consistent, connected experience.

Requirements

• At least 5 years in business analysis, sales operations, revenue operations, sales technology or a related field.
• A solid grasp of the lead-to-revenue cycle, from lead generation through qualification, management and conversion.
• A proven record of gathering and documenting business requirements and turning them into technology solutions.
• Experience with Salesforce and CRM-based sales processes.
• Ability to build process maps, workflow documentation and functional specifications.
• Strong analytical, problem-solving and organizational skills.
• Experience working with mixed business and technology teams in Agile or similar settings.
• Excellent communication, facilitation and stakeholder management skills.
• A bachelor's degree or equivalent experience.
• Preferred: experience in advertising, media, streaming, ad tech or enterprise sales.
• Preferred: familiarity with prospecting, sales intelligence, lead enrichment and sales engagement platforms.
• Preferred: knowledge of Salesforce Lead, Account, Contact and Opportunity workflows.
• Preferred: experience supporting Programmatic, Local, SMB or emerging revenue businesses.
• Preferred: understanding of digital, streaming/CTV and programmatic advertising workflows.
• Preferred: experience with sales transformation, CRM modernization or process improvement projects.

Conditions

This role is hybrid, with office attendance of at least four days a week. The company may change in-office requirements at any time.

The position is eligible for company-sponsored benefits, including medical, dental and vision insurance, a 401(k), paid leave, tuition reimbursement and various discounts and perks. Details are on the Benefits page of the Careers website.

The company is one of the largest media and entertainment businesses in the world. It makes film, TV, streaming, theme park and consumer product content, and owns brands such as NBC, Peacock, Telemundo and Bravo. It is a subsidiary of Comcast.

The company is committed to equal opportunity and an inclusive workplace.

Benefits

• Eligible for the company's benefits package, including insurance, retirement savings, paid leave, tuition reimbursement and discounts.