Platform Marketing Lead

Description

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products.

Within the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners. We work with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue. As our partner portfolio grows, we’re building reusable programs, assets, and measurement that help multiple partners go to market at once. The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence.

About the Role

We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels.

You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.

This is a hands-on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly.

What Success Looks Like

Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.

Select the right channel mix based on the audience, objective, funnel stage, and available evidence.

Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.

Identify where performance is breaking down and recommend what to continue, change, or stop.

Build messaging, campaign briefs, content, partner assets, and measurement plans.

Develop strong working relationships with platform partners and internal teams.

Turn successful campaigns into reusable playbooks, templates, and channel practices.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear recommendations, personal ownership, and willingness to handle execution details.
• Strong cross-functional communication and stakeholder management.

Conditions

Equity Grade - 5

Employees new to Affirm typically come in at the start of the pay range . Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $165,000

USA base pay range (all other U.S. states) per year: $101,000 - $151,000

Please note that visa sponsorship is not available for this position.

LI-Remote

Remote-first with flexibility built in

Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits

• Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:
• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.
• We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.
• For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.