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Boku

Marketing Operations Manager

  • Office
  • 6+ years

Salary

Not stated

Similar roles pay £35K - 95K a year · our estimate

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Description

The company runs payment infrastructure that lets large digital businesses accept local payment methods used by their customers. It operates in more than 60 countries, supports over 200 local payment methods and reaches 7.5 billion consumer accounts. Several well-known global brands already run on it.

The company has headquarters in London and San Francisco, with colleagues in many markets, and the teams work across time zones and cultures to build products for customers worldwide.

The role owns the systems, data and processes behind how the global Marketing team plans, runs and measures its work, and how that work feeds the wider go-to-market effort. It is hands-on and combines technical depth with commercial leadership. The focus is a reliable MarTech foundation, clear attribution, and campaigns that produce measurable pipeline and revenue. You will work closely with Demand Generation, Sales and Revenue Operations.

Responsibilities

  • Keep improving the operating model, technology and data that let Marketing plan, run and measure large global activity.
  • Own the full marketing technology stack, built around Salesforce and Account Engagement. Set up, document and refine integrations, data flows, permissions and processes so teams can rely on and easily use it.
  • Build and develop attribution and influence models that link programmes and touchpoints to pipeline and revenue. Set reporting standards and dashboards covering campaign performance, funnel conversion, contribution and ROI.
  • Design and maintain the trackable route from first signal or conversion through enrichment, scoring and qualification, to sales handover, opportunity creation and revenue. Work with Revenue Operations to set service levels and track lead-to-opportunity performance.
  • Build and refine fit, engagement and intent scoring models. Own data hygiene, enrichment, segmentation, consent and governance, including GDPR and other applicable regional rules.
  • Build and optimise event, email and nurture campaigns in Account Engagement. Work with marketing stakeholders to create repeatable campaign workflows, audience logic, tracking and post-campaign measurement.
  • Support the account-based marketing approach: account selection, segmentation, buying-group data, account journeys, orchestration and measurement, working closely with Demand Generation, Sales and Channel Marketing.
  • Automate recurring work with AI to cut manual effort and raise quality. Build and maintain Marketing's AI standards, covering approved tools, prompt libraries, review standards and data handling rules.
  • Help marketing leaders set strategic initiatives, targets and OKRs. Run the operational cadence and leadership reviews, track budget and progress, and clear blockers across demand generation, channel marketing and brand.
  • Reduce friction in operations, set project management practices and coordinate high-priority integrated campaigns across content, events and ABM.
  • Run training, playbooks, documentation, office hours and onboarding for new users, and use their feedback to improve processes.

Requirements

  • No formal qualification is essential. You need at least 7 years of equivalent practical experience in marketing operations, revenue operations or marketing technology.
  • Salesforce and/or Account Engagement certifications, or equivalent hands-on expertise you can demonstrate.

Conditions

Equal opportunity applies to this role.

Where you’d work

From the office

About the company

Boku

  • Industry: FinTech

Office in London, United Kingdom

Also hiring in Estonia

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Details10 facts · Role, Location, Compensation, Employment, Company
Seniority
Lead
Type
Contract
Industry
FinTech
Region
United Kingdom
Pay period
Annual
Show 5 more factsShow less

Role

Category
Marketing
Seniority
Lead
Experience
7+ years

Location

Work model
Office
Region
United Kingdom
Office
  • London, United Kingdom

Compensation

Salary
Salary by agreement
Pay period
Annual

Employment

Type
Contract

Company

Industry
FinTech

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