Marketing Consultant

Description

The role suits a marketing specialist who applies theory in practice, brings deep knowledge of one area, and carries out the full scope of the role without close supervision.

The posting lists a set of responsibilities at each level, with the expected experience shown as over 6 years to 10 years of general experience and 13 months to 3 years of managing people and resources to reach set goals within limited timeframes.

Responsibilities

• Find emerging issues or needs, and work out their likely causes, barriers, key stakeholders and related problems.
• Oversee one product, service or area within the wider brand strategy, managing its development, delivery, or both.
• Build and/or run a plan for major parts of a product, service or marketing area, working under senior guidance.
• Pull data from many sources, find the main themes, and judge how they could affect the business.
• Run key parts of the data management system, including building or operating core elements of it.
• Build and/or run a plan for major parts of an economic research programme, under senior guidance.
• Combine and analyse complex, varied information to produce new solutions.
• Manage important client relationships under senior guidance, or oversee a group of more transactional clients and customers.
• Act as a business partner to key internal customers, managing those relationships while taking senior guidance.
• Manage a set of projects and report to senior colleagues.
• Build and/or run a plan for major parts of a product, service or marketing area, under senior guidance, covering execution.
• Manage specific parts of strategic partnering: find and set up useful partners and negotiate partnering agreements.
• Build and run stakeholder engagement plans for projects: identify the right stakeholders, build good relationships with them, and make sure each gets a fair share of voice.
• Lead across teams in complex settings by understanding the interests of several stakeholders and championing ideas with energy to push the change agenda forward in the business unit.

Requirements

• Over 6 years to 10 years of substantial general work experience, plus thorough job-related experience in your own area, to a fully competent level.
• 13 months to 3 years of experience supervising and directing people and other resources to reach specific results within limited timeframes.
• Advanced analytical process skills to apply suitable procedures and support research schedules, working independently and guiding others.
• Advanced data collection and analysis skills to spot trends and produce reports that support decisions, working independently and guiding others.
• Advanced research methods skills, using suitable methods, tools, processes and software to carry out research, working independently and guiding others.
• Expert commercial acumen, using a clear view of the business environment and goals to build solutions. You are the subject matter authority.
• Advanced gap analysis skills to compare current and future states and identify parts of the change strategy, working independently and guiding others.
• Expert customer and market analysis skills to research customer and market conditions and build a full picture that drives maximum returns. You are the subject matter authority.
• Advanced skills with marketing automation platforms, content management systems, social media management tools, marketing analytics platforms and other marketing technology, to run campaigns, manage customer data, personalise marketing, measure performance and optimise budget, working independently and guiding others.
• Advanced action planning skills to review recommendations and requirements and build plans or deliver actions, working independently and guiding others.
• Advanced skills in asking strategic questions to find needs, issues and gaps and decide on solutions, working independently and guiding others.
• Advanced negotiation skills to reach agreement between two or more parties with different interests, for the organisation's benefit, working independently and guiding others.
• Advanced verbal communication skills to share ideas, request action, and set out plans and policies clearly, working independently and guiding others.
• Advanced brand management skills to run and grow every aspect of a brand so it has full impact and value in the market, working independently and guiding others.
• Advanced stakeholder expectation management skills to identify stakeholders, understand their expectations, and plan how to manage them, working independently and guiding others.
• Advanced cross-cultural skills to understand, communicate and work well with people from different cultures, working independently and guiding others.

Conditions

U.S. national base pay range: $115,400 to $192,300. Geographic differentials may apply in some locations to match local market rates.

The role is eligible for an annual incentive bonus.

Equal opportunity: the company is committed to a fair and accessible hiring process, and accommodation requests can be made through the Applicant Request Support Form or by calling 1-855-833-5120.

Be alert to recruitment scams: the company never asks applicants for money or banking details.

Benefits

• Country-specific benefits are available, and details can be found by following the benefits link for your location.
• Annual incentive bonus eligibility.