Marketing Automation Manager (all genders)

Description

ABOUT TRADEBYTE

At Tradebyte, we work with the biggest players in e-commerce - from trendsetting fashion brands to major online retailers. Our goal is to create a workplace where everyone feels valued, supported, and empowered.

We offer flexible work schedules, professional development opportunities, and a real commitment to work-life balance. We embrace diverse perspectives and ensure that every voice is heard and respected, because you’re unique and that matters to us.

As we continue to grow, we’re looking for new colleagues who share our passion. Love what you do - do what you love. Join Tradebyte, an independent company within the Zalando Group!

Responsibilities

• As a Digital Marketing Manager at Tradebyte, you will drive our digital and email communications forward by taking full end-to-end ownership of our mailing strategy and customer journeys. Joining our Marketing & Communication team, you’ll work autonomously across campaign setups, content creation, and technical automation, playing a crucial role in enabling our future marketing setup and boosting audience engagement.
• WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
• Own the execution and strategy of our email marketing, including designing, setting up, and managing automated customer and lead journeys within Salesforce Marketing Cloud (SFMC)
• Act as an end-to-end communicator by directly writing clear, engaging email copy, compelling subject lines, and effective CTAs tailored for B2B audiences
• Support campaign setups, landing page preparation, and website administration (WordPress) to ensure seamless conversion tracking, UX/UI optimization, and web performance
• Analyze campaign performance, email open rates, and conversion metrics using Google Analytics and SFMC reporting tools to deliver actionable insights and drive continuous optimization
• Serve as a versatile digital expert within the team, providing operational support, cross-functional collaboration, and reliable coverage for digital initiatives across channels.
• WE’D LOVE TO MEET YOU IF
• Hands-on experience with Salesforce Marketing Cloud (SFMC) is mandatory; experience in combination with Salesforce Sales Cloud is a strong plus
• Strong written communication and copywriting skills, with a track record of creating compelling email content and campaign copy for B2B audiences
• Good understanding of digital marketing tools and platforms, including experience with WordPress, landing page setups, and social media channels like LinkedIn
• Experience analyzing digital campaign data and building performance reports using tools like Google Analytics and SFMC
• Strong organizational, problem-solving, and cross-functional collaboration skills to manage digital projects independently.
• A proactive mindset with a keen eye for detail and a strong commitment to delivering high-quality work.
• OUR OFFER
• Tradebyte provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model - work where it works for you within Germany or the UK, with occasional office attendance required for moments that matter.
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year to start for full-time employees
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development with our training offerings and biannual peer-to-peer review