LA Galaxy, Digital Product Manager

Description

The company has spent over 20 years shaping sports and live entertainment.

Each year it welcomes 160 million guests, promotes 10,000+ shows and presents 22,000+ events around the world.

Its portfolio covers 300+ venues, sports franchises, music brands, entertainment districts, a ticketing platform and global sponsorship programs.

It values innovation, artistry and community, builds a diverse and inclusive workforce, supports local communities and runs its operations sustainably.

This role manages and improves fan-facing digital experiences on web, mobile app and ecommerce, aiming for a better user experience, conversion, engagement and revenue.

You will work with marketing, analytics, ticketing, technology and outside partners on personalization, testing, optimization and website builds across the fan journey.

The ideal person knows modern web platforms and front-end technology and is comfortable working directly in content management systems.

Responsibilities

• Help run the digital product roadmap across web, app and ecommerce.
• Coordinate cross-team digital projects that improve fan experience, conversion, engagement and operational efficiency.
• Support UX, CRO and site optimization work that lifts digital performance and customer satisfaction.
• Help build, launch and maintain websites, landing pages and digital experiences in CMS platforms.
• Use working knowledge of HTML, CSS and basic JavaScript to make front-end improvements, troubleshoot issues and work with developers.
• Work with analytics teams on digital KPIs, conversion funnels and user behavior to find optimization chances.
• Coordinate with technology, the company's hosting providers and outside vendors on platform changes, integrations, hosting, domains, infrastructure, issues and releases.
• Help rank digital enhancements and feature requests by business impact, fan feedback, technical feasibility and performance data.

Requirements

• Hold a 4-year BA or BS in digital marketing, digital technology, product or a related technical field.
• An advanced degree in those fields is preferred.
• Have 4-6 years of related work experience.
• Have proven experience running digital product strategy across web, mobile app and ecommerce, including UX optimization, CRO and roadmap delivery.
• Have built, launched, run or meaningfully contributed to consumer-facing websites or digital products.
• Have managed fan-facing experiences such as ticketing flows, ecommerce journeys, content, landing pages and engagement touchpoints.
• Have taken part in product and tech decisions on website platforms, CMS tools, hosting providers, integrations and scalability.
• Have strong experience using analytics and user behavior insights to guide product choices and lift conversion, engagement and retention.
• Have identified business and user needs, written product requirements, set priorities and delivered scalable digital solutions.
• Have supported personalization, testing and experimentation, including A/B testing, journey optimization and performance measurement.
• Have built tracking, attribution and reporting frameworks that keep data accurate and useful.
• Have worked across marketing, ticketing, partnerships, analytics, technology, development and operations teams to match digital work with commercial and fan goals.
• Experience in sports, media, entertainment or consumer digital businesses is preferred but not required.
• Have hands-on work in CMS platforms such as WordPress, Webflow, Drupal or similar.
• Have working knowledge of HTML and CSS, plus familiarity or basic experience with JavaScript.
• Can troubleshoot front-end issues and explain technical needs clearly to developers, designers, vendors and technology teams.
• Are familiar with hosting, domains, DNS, content delivery, site performance, platform architecture and related infrastructure.
• Familiarity with GA4, CMS, ecommerce systems, A/B testing tools, CRM/CDP platforms, tag management and project management systems is preferred.
• Can turn business goals and user needs into product requirements, roadmaps, technical specifications and implementation plans.
• Understand data privacy, information security, website accessibility and risk management for digital platforms and customer data.

Conditions

Pay range is $86,155.00 to $109,785.00.

The employer does not offer work visa sponsorship for this role.

The company is an equal opportunity employer and may assign duties outside this description.

Benefits

• Bonus-eligible under the existing bonus plan rules.
• Medical plus dental and eye coverage.
• Holidays, vacation and sick days are paid.
• Company-paid basic life insurance with optional extra life cover.
• Parental leave.
• 401k retirement plan with a 3% employer match right now.
• Flexible spending and health savings account options.
• Wellness programs.