Head of Regional Marketing (m/f/d) – EMEA

Description

The Head of EMEA Regional Marketing is responsible for driving revenue growth and market share for the Bipolar Discrete portfolio across the EMEA region by bridging global strategy with regional execution.

Responsibilities

• Strategic Planning & Execution
• Develop & implement Regional Marketing Strategy aligned with global objectives and tailored to local market needs across EMEA Region.
• Ensure alignment with commercial goals, such as revenue growth, market share expansion, and profitability.
• Lead execution of regional marketing campaigns or programs that drive brand awareness, demand, and customer engagement.
• Market & Customer Insights
• Identify opportunities for market penetration, customer segmentation, and demand generation.
• Lead market research to understand customer behaviors, regional trends, and competitive landscapes.
• Translate insights into actionable marketing strategies and campaigns.
• Provide regular reporting and insights to the head of Marketing & Strategy
• Commercial Enablement
• Closely work with GSM, Product Groups, Marketing Operations and other cross-functional teams to align marketing initiatives with sales goals.
• Drive GSM teams with regional marketing team to accelerate pipeline and conversions.
• Optimize pricing strategies, value propositions, and commercial offers per market.
• Team & Stakeholder Management
• Manage and mentor regional marketing teams across countries.
• Collaborate with Marketing Operations and product groups to localize global initiatives while providing feedback from regional markets.
• Act as the regional voice in global marketing discussions.
• Influence internal stakeholders across functions (e.g., sales, finance, product groups, operations, quality, others)
• Performance Tracking & Reporting
• Drive KPIs and take proper actions to improve marketing effectiveness, lead generation, conversion rates, and revenue contribution.
• What you will need
• University degree in electrical engineering or business administration with technical affinity
• Minimum 10 years sales or marketing experience in the Semiconductor Industry
• Proven international leadership experience in a cross functional/cultural team
• Strong knowledge of semiconductor markets, customers, their applications, and/or supply chains
• Experienced in dealing with global OEM channels and partners, building and maintaining good relationships with them
• Ability to identify high-growth segments in the EMEA region and align product roadmaps to specific regional technical requirements
• Direct experience in high-level OEM contract negotiations and volume-pricing agreements
• Excellent communication, presentation and negotiation skills in English
• Ability to define and execute strategies skillfully involving multiple global internal and external stakeholders.
• Entrepreneurial thinking, result oriented, customer focused
• Team player who embraces responsibility and wants to be part of a winning team
• Occasional business travels to meet teams and customers
• Why work for us?
• Flexible working hours and possibility of overtime reduction to maintain a Work-Life-Balance
• Unlimited employment contract with a competitive salary and supplementary voluntary employee benefits
• A wide variety of training courses and career development options
• Numerous further benefits, such as retirement provisions, travel allowance for the public transport ticket, company events, sports and leisure activities, employee discounts and even more
• Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright material and the word Nexperia is a registered trademark.
• D&I Statement
• As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.
• In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.