Global Product Marketing

Description

The company makes materials science and engineering solutions that sit underneath nearly every new semiconductor chip and advanced display made worldwide.

The equipment it builds and services supports AI development and the commercial rollout of next-generation chips.

The team works on the technology that drives the electronics industry forward.

Responsibilities

• Write and keep current the Market Requirements Specifications (MRS), business plans, value propositions, product positioning, and product definitions that aim to grow revenue, expand market share, and separate the company from competitors.
• Shape market entry plans, customer engagement, technology roadmap alignment, and new application work to find and win business in the Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments.
• Study market trends, customer needs, competitor activity, and third-party industry reports to inform strategy and go-to-market (GTM) plans.
• Size the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM), including ROI comparisons against existing technologies.
• Analyze pricing and recommend strategies that raise market penetration and profit.
• Work with Product Management, Marketing, Sales, and Engineering to keep product strategy and GTM execution aligned.
• Track key business metrics such as adoption, conversion, revenue impact, market share, and growth.
• Build customer presentations, marketing materials, value proposition documents, and content that helps the sales team.
• Help develop customer personas, customer journey maps, and segmentation strategies that improve engagement and penetration.

Requirements

• A bachelor's or master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a closely related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management. Semiconductor industry experience is preferred.
• A solid grasp of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methods.
• The ability to interpret customer requirements, industry trends, competitive intelligence, and third-party market reports.
• Experience writing business cases, positioning products, and producing customer presentations and marketing materials.
• Strong analytical, communication, stakeholder management, and cross-functional collaboration skills.
• Familiarity with semiconductor markets, especially Memory, Foundry, Logic, Packaging, and ICAPS, is preferred.

Conditions

Full-time, regular position.

Up to 10% travel.

Relocation assistance is available.

Base pay ranges from $152,000.00 to $208,500.00, set by location, hire grade, job knowledge, skills, experience, and fairness relative to current team members. Eligible candidates may also receive a bonus and stock awards, where applicable.

For sales roles, the posted range is the Target Total Cash (TTC) range: base salary plus target bonus at 100% goal achievement.

Based in Santa Clara, CA.

The company is an equal opportunity employer.

Benefits

• A comprehensive benefits package covers health and wellbeing at work, at home, and beyond.
• The work culture supports learning, career growth, and taking on challenges to build new solutions for customers.