Enterprise Marketing Manager, Stroke

Description

The company makes medical technology and is building its stroke care business, which is a major clinical focus within its strategy.

This senior individual contributor defines and runs go-to-market strategies and programs that position the stroke care portfolio among the leading U.S. healthcare organizations and emerging market segments.

The role reports to the Director of Enterprise Marketing.

The team is more than 72,000 people in over 70 countries, including scientists, clinicians, developers and researchers, working to improve patient outcomes wherever patients live.

The work supports clinical decision-making and treatment pathways, and the company encourages people to step outside their comfort zone with resources and flexibility for growth.

Responsibilities

• Build cross-portfolio, persona-based value propositions and supporting assets with U.S. and global business lines and support functions.
• Launch multi-channel, persona-based campaigns and experiences that raise visibility of and demand for stroke care solutions.
• Use market and account data to position offerings and solution sets for each audience segment.
• Create audience- and channel-specific content for each stage of the sales cycle.
• Write thought-leadership content based on industry trends and strategic business priorities.
• Track campaign results against goals and budget, and adjust the message and channel mix.

Requirements

• A bachelor's degree in marketing, communications or a related field.
• 10 years of B2B marketing experience, ideally in healthcare or life sciences.
• A record of running multi-channel, persona-based campaigns that hit key performance indicators within budget.
• Strong writing skills, with the ability to make complex topics simple and define compelling value propositions.
• A proven track record working with executives and cross-functional teams.
• Experience managing global projects with international colleagues.
• Strong organizational skills to handle several projects and shifting priorities in a fast-paced setting while keeping to budgets and deadlines.
• Strategic thinking, with clear communication and analytical skills.
• Understanding of U.S. healthcare market dynamics and economics, particularly stroke care pathways across acute, ambulatory and mobile settings.
• Ability to work across a highly matrixed organization with many stakeholders.
• Exceptional marketing, communication and organizational skills, especially in cohesive value propositions that resonate with executives, department heads, clinicians and other decision makers.

Conditions

Base pay ranges from $145,510 to $200,079, with final pay based on factors such as geography, skills, education, experience and other qualifications.

The role may be commission eligible under the company's plan, with commissions based on individual and/or company performance.

Benefits are subject to eligibility requirements.

The successful candidate must be able to work with controlled technology under U.S. export control law.

The company is an equal opportunity employer and provides reasonable accommodations for people with disabilities.

Do not email a CV or resume; create a profile in the company's talent community instead.

Benefits

• Medical, dental and vision insurance.
• 401(k) retirement plan.
• Life insurance, plus long-term and short-term disability insurance.
• Paid parking or public transportation.
• Paid time off and paid sick and safe time.