Director, Performance Marketing

Description

The company runs an intelligent finance platform that helps businesses spend smarter and move faster in more than 200 markets. Its offering combines global corporate cards and banking with spend management, bill pay, and travel software, and it automates expense and accounting work for customers.

The Marketing team shapes the brand, develops messaging, and produces content that brings the platform to life. It has three groups, Revenue Marketing, Product Marketing, and Brand Marketing, and works closely with Product, Sales, Business Development, and Design.

The company is a wholly owned subsidiary of Capital One, N.A., and this role comes after a period of major growth investment that followed the acquisition.

Responsibilities

• Set the direction for performance marketing and paid media spend, aiming at customer acquisition, revenue growth, and brand awareness across a widening set of channels.
• Work with the Senior Director of Growth Marketing to scale the existing acquisition engine, build an in-house center of excellence for performance and brand media buying, and lead a growing group of performance marketers.
• Own the strategy and financial results of media spend, weighing near-term revenue against longer-term demand creation.
• Own paid media strategy and spend across Brand and Growth, and answer for qualified pipeline, self-serve signups, and the revenue they generate. Brand sets campaign vision and brand KPIs, and you turn those into full-funnel media plans.
• Manage a multimillion-dollar media budget that is growing, balancing acquisition volume, LTV, and incremental revenue.
• Build an in-house digital media team that moves brand media buying away from a traditional agency model, using platforms and managed services where they make sense.
• Grow paid search and paid social on LinkedIn and Meta, and expand into YouTube, connected TV, programmatic, and other upper-funnel channels.
• Build an integrated full-funnel investment strategy that links demand creation and brand awareness to acquisition, pipeline, and revenue.
• Work with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and how spend is allocated across channels.
• Turn attribution and customer journey data into insights, and build the reporting and analysis that guide media strategy and optimization.
• Run fast experiments across channels, audiences, and creative. Restructure campaigns that underperform and scale the ones that work.
• Work with Brand and Creative teams on static and video ads, giving clear feedback on messaging, formats, and what makes creative effective.
• Lead and develop the performance marketing team, setting clear ownership, repeatable execution practices, and AI-enabled workflows that get more done with the same people.

Requirements

• 8+ years in performance marketing, paid acquisition, or digital media, including experience scaling multichannel advertising programs.
• Experience managing $30M+ in annual paid media spend (about $3M per month), with measurable effects on customer acquisition and revenue growth.
• Deep understanding of acquisition economics, including LTV, ROI, incremental revenue, and optimizing for revenue.
• A record of building full-funnel strategies that tie upper-funnel brand spend to downstream demand, conversion, and revenue.
• Deep hands-on experience with outline video, connected TV, programmatic, and brand media, plus strong paid social experience on LinkedIn and Meta. Working knowledge of paid search.
• Financial skill in budget ownership, forecasting, investment modeling, and allocating spend based on data.
• Strong analytical judgment in turning attribution, customer journey, and campaign performance data into investment decisions.
• Ability to assess and improve campaign structure, channel strategy, and creative through rigorous testing and quick iteration.
• Strong creative judgment, with experience working with Brand and Design teams on performance-focused static and video ads.
• Experience leading and growing high-performing teams. You lead hands-on and scale execution without adding unnecessary organizational complexity.
• A curious, action-oriented problem solver who challenges existing strategies, makes decisions with incomplete information, and moves quickly.
• Bonus: experience scaling performance marketing in high-volume B2C or product-led growth (PLG) settings, and in B2B, sales-led businesses.
• Bonus: experience moving media buying from an agency-led model to an in-house team, including evaluating managed-service partners.
• Bonus: experience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
• Bonus: experience in fintech, financial services, or high-growth technology companies.
• Bonus: experience using AI and automation to improve media execution, analysis, and team productivity.

Conditions

Base pay is expected to range from $221,480 to $276,850. Starting pay depends on factors such as location, skills, experience, market demand, and internal pay parity. Depending on the position offered, equity and other compensation may be part of the total package.

Recruiters will contact candidates only through LinkedIn or email from the company's own domain. Treat outreach claiming to be from the company through other channels as suspicious and ignore it, since job seekers may be targeted for personal data.

The company is committed to a diverse team and an inclusive culture.