Brand & Portfolio Marketing Lead Healthcare - DACH (m/w/d)

Description

The company is a pioneer and global leader in continuous glucose monitoring (CGM). It began 25 years ago as a small firm aiming to change how diabetes is managed by making information and insights available that lead to better health outcomes.

It is now extending that work beyond diabetes, giving people personalized, actionable insights to address important health challenges.

This senior role sits in the DACH marketing team and reports to the Marketing Director DACH. You will lead a team of four direct reports and set the brand and portfolio direction, with a main focus on direct-to-consumer marketing, customer experience, omnichannel activation, partnerships and portfolio innovation.

You will work closely with HCP and B2B marketing, media, e-commerce and performance marketing, the cross-functional DACH team and regional stakeholders to keep the brand consistent across consumer and healthcare professional touchpoints.

Responsibilities

• Lead brand and portfolio communication across omnichannel brand marketing, product marketing, innovation, partnerships and customer experience, working closely with business functions and regional teams.
• Define the DACH marketing and business strategy for the omnichannel brand, portfolio and cross-functional team, so communication and activation stay consistent for HCP and consumer audiences.
• Build and run local marketing strategies and tactics that fit the regional marketing plans.
• Own brand guidance and the end-to-end customer journey across all relevant touchpoints.
• Turn customer insights and market research into planning and activation.
• Own customer experience and partnership strategy, including cross-functional partner programs, customer experience KPIs and work with key opinion leaders.
• Manage the product and portfolio, including market, competitor and portfolio analysis, the innovation pipeline and launch projects.
• Lead, develop and coach a high-performing brand and portfolio marketing team, building clear ownership, strong collaboration and a results focus.
• Align with sales, key account management, medical, market access, regulatory, finance, regional marketing and international stakeholders on strategy and innovation projects.
• Own overall marketing performance, including consolidated KPIs, campaign effectiveness, ROI, learnings and test-and-learn cycles.
• Manage external agency partners and make sure work complies with industry regulations and internal standards.

Requirements

• A university degree in business administration, healthcare management, marketing, communications or a comparable field.
• At least 8 years of relevant experience in brand, product, or portfolio management or marketing, within consumer health, medical technology or another regulated healthcare setting.
• At least 5 years of direct people management, ideally leading a multidisciplinary team, with a solid record of developing and coaching people.
• Proven experience developing and running brand and portfolio strategies, customer journeys and omnichannel marketing in a cross-functional setting.
• A strong commercial and analytical mindset, with experience using primary and secondary market research to find customer, market and competitor insights and turn them into clear priorities and measurable actions.
• Experience with marketing planning, budget management, performance measurement and agency management.
• Strong communication and project management skills, and a proactive, collaborative, solution-oriented and customer-focused way of working.
• The ability to influence and build networks with local, regional and international stakeholders.
• Fluent German and English, spoken and written, and proficiency in MS Office applications.
• Typically a bachelor's degree with 13+ years of industry experience, and 5-8 years of previous people management experience.

Conditions

Travel of 15-25%.

Hybrid work: your main base is the assigned the company site in Mainz, and you may work from a home office for part of the week.

You must live within commuting distance of the Mainz site, typically within an hour's commute.

The gross annual base salary is between €108,715.00 and €140,690.00. The final offer depends on your qualifications, skills and experience.

We welcome applications from all genders and identities, and the hiring process is designed to be fair and inclusive.

Benefits

• A close look at CGM technology that changes lives, including access to the company's user community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Career development through in-house learning programs and/or qualified tuition reimbursement.