Brand Marketing Intern

Description

Descrizione del lavoro

CONSUMER INSIGHT AND MARKET RESEARCH

Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. Devise, implement, and collect data through T&A and other suggested researches.

ADVERTISING AND CREATIVE

Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.

BRAND MANAGEMENT

Contribute the “brand part” of projects of marketing peers as well as on/off premise and trade marketing.

CONSUMER ACTIVATION

Ensures successful execution of all events and/or product related consumer activation in strong collaboration with field marketing, culture, on/off premise and sport marketing teams.

PRODUCT AND PACKAGING INNOVATION

Support the Brand Manager in product launches together with sales, finance and other marketing function and act as key contact for the company HQ. Understand which packaging solution addresses country-specific needs. Support in the creation of new limited edition special cans or multipacks linked to consumer activations.

Qualifiche

Requirements

• Bachelor's Degree in Marketing.
• You have initial practical experience in understanding of competitor activity and consumer behaviour in a brand and FMCG context.
• You are characterized by excellent communication skills, analytical ability, commercial acumen and interpersonal skills.
• Flexible and unconventional thinking as well as very good Office skills.
• And last but not least, high standard of integrity with a passion for the brand and commitment to the company values.
• Bachelor's Degree in Marketing or current University Student.
• English language: written and spoken.
• Informazioni aggiuntive
• Monthly internship allowance: €800 + meal vouchers
• The company S.r.l. promuove le pari opportunità in ottemperanza al Decreto Legislativo n. 96/2026, emanato in attuazione della Direttiva europea 2023/970 in materia di trasparenza retributiva e rafforzamento del principio di parità retributiva di genere. Accogliamo qualsiasi candidatura, senza distinzione di età, genere, disabilità, orientamento sessuale, religione o etnia.
• Descrizione dell'azienda
• As Brand Marketing Intern you’ll work on understanding and gathering consumer insights and market research, along with punctual sell-out analysis, specifically what drives TOM awareness, brand salience and sales data. You’ll work closely with the Senior Brand Manager to contribute to the annual business plan by executing brand, advertising, new products and packaging initiatives whilst ensuring the brand is portrayed in the right way. You will be in support for creative development processes (artworks, key visuals) and implementation of all consumer activations (online & offline activations linked with special cans or multipacks).