Beauty Marketing Director - Must bilingual in Korean

Description

The company sells multiple beauty brands in the US and is hiring a Marketing Director to lead brand marketing and channel marketing, including the field marketing team.

The role combines integrated brand campaigns with retail programs for national accounts, so it suits someone who has worked on both sides.

Korean and English fluency is required, and the work is based in Irvine, California.

Responsibilities

• Set the overall brand marketing strategy and run it across several beauty brands.
• Write yearly marketing plans that match each brand's positioning, sales targets and growth goals.
• Lead launch strategy for new brands and products in the US market.
• Build integrated campaigns across digital, social, influencer, PR, experiential and offline channels.
• Keep positioning, messaging and visual identity consistent at every consumer touchpoint.
• Work with global and brand headquarters to adapt marketing strategy for the US.
• Set channel marketing strategy for major national retail accounts.
• Plan retailer-specific programs, launches and promotions.
• Run in-store activations, events, sampling, pop-ups and other consumer engagement, and manage the retail marketing calendar and channel spend.
• Work closely with B2B Sales to help retailers grow and sell through product.
• Build good working relationships with retailer marketing and merchandising teams.
• Lead the field marketing organization and its strategy.
• Design field programs that raise awareness, drive consumer engagement and lift retail sell-through.
• Set field team KPIs, operating guidelines, training and performance processes.
• Coordinate field work across key retail markets and stores, and measure program effectiveness and ROI.
• Manage annual marketing budgets and allocate them across brands and channels.
• Track marketing KPIs, campaign results and ROI.
• Use consumer, retailer and market insights to sharpen marketing strategy.
• Work with Sales, Brand, Creative, E-commerce, Supply Chain and Finance teams.
• Lead, coach and develop the Brand Marketing and Channel Marketing teams.
• Present strategy, performance and key initiatives to senior leadership.

Requirements

• Fluent in Korean and English.
• Bachelor's degree in marketing, business, communications or a related field.
• 8 to 10+ years of marketing experience, ideally in beauty.
• Solid experience in both brand marketing and channel or retail marketing.
• Experience leading field marketing teams or retail activation programs.
• Experience with major US beauty and national retailers such as Ulta Beauty, Sephora, Target, Walmart or Costco is strongly preferred.
• Experience managing several brands and integrated campaigns.
• Good understanding of the US beauty consumer and retail market.
• Proven record of managing marketing budgets and measuring ROI.
• Strong leadership, communication, analytical and project management skills.
• Experience in beauty, skincare, personal care or CPG is strongly preferred.
• Comfortable working in a fast-growing, entrepreneurial setting.
• Able to work full-time on-site at the Irvine, California office.

Conditions

Full-time, on-site role in Irvine, California.

Annual salary range is $150,000 to $170,000.

May also be eligible for a performance-based bonus.

Applicants are considered without regard to protected characteristics, and information is kept confidential under EEO guidelines.