Associate Creative Director, Writer

Description

The company was built by drivers for drivers and puts its members at the center of its work. Its goal is to make it easier and more enjoyable for enthusiasts to drive and celebrate the cars they love.

It is the world's largest insurer of collectible and enthusiast vehicles and runs the company Drivers Club, the largest car club in the world.

The marketplace side holds live and digital auctions across the U.S. and Europe. The company also hosts driving events and concours, and its award-winning journalists publish the most popular car magazine globally, along with internationally awarded videos.

This role shapes how the company presents itself as a leader in the automotive space. You will create concepts and campaign platforms for brand, marketing, and large initiatives, turning business and audience goals into strong ideas and writing.

You will work day to day with Creative Directors, Art Directors, strategists, marketers, and others on campaigns that run across channels. You bring your own clear creative point of view, own your assignments, and build ideas with guidance from creative leadership. You also help lift the team through honest feedback and mentoring, and you guard the brand voice and creative standards.

Responsibilities

• Develop concepts and campaign ideas for integrated brand and marketing work across channels, including large events and major business initiatives.
• Write sharp, clear, memorable headlines, copy, scripts, and other creative content for every line of business.
• Turn campaign platforms into strong creative executions tailored to each channel.
• Partner with Creative Directors, Art Directors, strategists, producers, marketers, and subject matter experts to find creative solutions that work.
• Turn business goals, audience insight, and brand strategy into compelling creative.
• Shape each idea and execution around the company's broader brand story and voice.
• Own projects from brief to delivery, and bring in creative leadership when you need input.
• Present concepts to creative leadership and internal stakeholders, explaining the creative and strategic reasoning behind them.
• Research projects, audiences, industries, cultural trends, and automotive topics to inform your work.
• Deliver strong work on time, and flag early when priorities or deadlines shift.
• Give useful, specific feedback and support to copywriters and other creatives.
• Help build and maintain the brand voice and copywriting guidelines.
• Make sound copy decisions on your projects, weighing feedback from creative leadership and project partners.
• Help Creative Directors present and refine work for internal stakeholders.
• Share industry trends, creative techniques, and new technologies with the team.
• Help keep a collaborative creative environment with a high standard for quality.

Requirements

• You love cars and the automotive world, and you are an enthusiast yourself.
• You have worked at an advertising agency or a strong in-house creative team, creating concepts, writing, and producing integrated brand and retail campaigns.
• You think conceptually and enjoy building ideas that stretch across several channels.
• You hold a high bar for ideas and know what makes work stand out in its category.
• You write with skill and understand storytelling, grammar, structure, brand voice, and tone.
• You can pitch and present your ideas with confidence and take feedback and creative direction well.
• You are increasingly comfortable giving feedback and guidance to other creatives.
• You stay organized, work well on your own, and handle several assignments at once.
• You collaborate well with creatives, producers, marketers, and the wider company.
• You are curious about culture, advertising trends, emerging technologies, and new ways to tell stories.
• You enjoy solving creative problems and finding unexpected ways to make an idea more compelling.
• You have a standout portfolio showing conceptual thinking, writing, and integrated campaigns.
• You hold a bachelor's degree in Journalism, Writing, Advertising, Communications, or a related field, or you have 8+ years of relevant professional experience.
• You have presented creative work and explained your creative reasoning to creative leadership and internal stakeholders.
• You are proficient with Microsoft Office and collaboration tools such as Slack.
• Where it applies, you are familiar with public company requirements, including Sarbanes Oxley and key regulations.

Conditions

This role is open to remote work in the U.S. Team members living within 20 miles of the Traverse City headquarters follow a hybrid schedule, working from the office 3 days per week.

Travel may be required for quarterly events.

For SOX compliant roles, you design, run, and document internal controls for which you are named owner, to prevent errors in financial reporting, processes, and business operations. Where applicable, you also attest to the completeness, accuracy, and compliance of all financial reporting data.

If you live in Illinois, Colorado, California, the District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, Jersey City in New Jersey, Cincinnati or Toledo in Ohio, Rhode Island, Washington, or British Columbia, Canada, ask the recruiting team for pay, full benefits, and perks.

The company welcomes people of all races, genders, ages, and car preferences.

Benefits

• Pay, comprehensive benefits, and perks are available from the recruiting team to residents of the locations listed in the conditions section.