Vice President, Lifecycle Marketing, Global Marketing Services

Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa is searching for a Vice President, Lifecycle Marketing, Global Marketing Services, to build and scale Lifecycle Marketing as a core growth engine of Marketing Services. This leader will set the global vision, build a differentiated and productized offering, and drive commercialization across acquisition, activation, usage, retention and re-engagement. The role will connect strategy, data, technology, AI-enabled capabilities, and campaign execution to deliver measurable growth for Visa's clients. As a senior member of the Global Marketing Services leadership team, this leader will partner closely with regional Marketing Services teams, Product, Data, Technology, Visa Consulting & Analytics (VCA), Sales and Finance. The ideal candidate is a global practice builder with deep expertise in Lifecycle Marketing who can move fluently from strategy and product roadmap development to client solutioning, commercialization, and scaled execution.

Responsibilities

• Set the vision, strategy and multi-year roadmap for Lifecycle Marketing as a global practice, aligned with Visa's broader Marketing Services growth agenda and future ambition.
• Own the end-to-end offering, including priority use cases, value proposition, solution architecture, and client solutions across industries, segments and regions.
• Build a productized, repeatable portfolio spanning acquisition, onboarding and activation, engagement, usage, retention, reactivation, and loyalty.
• Drive product and roadmap development in close partnership with Product, Data and Technology teams, ensuring tight integration of AI capabilities, differentiated Visa assets and Visa Marketing 360 campaign execution capabilities.
• Elevate targeting, segmentation, personalization, measurement, analytics, experimentation and optimization as core components of lifecycle strategy and performance.
• Develop global go-to-market sales plays, enablement, playbooks, case studies and client-facing materials that equip regional and market teams to sell and deliver consistently.
• Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates, accelerate time to revenue and scale adoption across markets.
• Partner with Finance and regional leaders to establish commercial objectives, pricing principles, investment priorities, performance reporting and disciplined practice management.
• Identify and lead strategic partnerships and assess partnership opportunities that can accelerate capability development and speed to market across data, content and technology.
• Serve as a senior client-facing leader in CMO and executive-level conversations, shaping complex opportunities and bringing a compelling point of view on lifecycle growth, performance marketing and AI-enabled transformation.
• Establish the global operating model, governance, standards and quality controls required for clear accountability and consistent execution across Global, Regional and Market teams.
• Build and scale a high-performing global practice team over time, defining the critical roles, capabilities and resourcing model across commercialization, campaign execution, targeting, analytics and strategic partnerships.
• Develop thought leadership and intellectual capital that strengthen Visa's credibility and market position in lifecycle marketing.
• Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Requirements

• Basic Qualifications:
• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD
• Preferred Qualifications:
• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD).
• 15 or more years of progressive marketing leadership experience, with deep expertise in lifecycle marketing, CRM, performance marketing, growth marketing, customer engagement or marketing technology.
• Senior leadership experience in a global, multi-region environment, with demonstrated success leading through a complex matrix.
• Significant client-facing experience, including advising C-suite and other senior executives and leading complex, multi-stakeholder engagements.
• Demonstrated success building and scaling a new practice, productized service, platform-enabled capability or global center of excellence and converting it into sustainable revenue growth.
• Strong commercial orientation, with experience packaging capabilities, enabling sellers, developing pipeline and supporting large, complex pitches or RFPs.
• Fluency in data-driven marketing, segmentation, personalization, measurement, martech and the application of AI to marketing workflows, content, decisioning and optimization.
• Experience shaping product roadmaps and working closely with product, data, technology and analytics teams to translate client needs into scalable capabilities.
• Track record developing senior client relationships and turning complex marketing needs into clear, executable solutions with measurable business outcomes.
• Experience evaluating and managing strategic partnerships.
• Strong financial and analytical acumen, including the ability to prioritize investments, assess commercial potential and manage against revenue, pipeline and profitability objectives.
• Proven ability to influence across global and regional teams without direct authority, clarify accountability and drive alignment in a highly matrixed organization.
• Executive presence and exceptional written, verbal and presentation skills, with the ability to advise CMOs and senior business leaders with clarity and pragmatism.
• Proven leader with a track record of attracting, developing and inspiring diverse, top-performing and highly engaged teams.
• Comfort operating in white space, with sound judgment, a builder mindset and a strong bias for action, accountability and measurable impact.
• Deep understanding of the payments, financial services or commerce landscape preferred.
• Bachelor's degree in Marketing, Business or a related field desired; MBA or other advanced degree preferred.
• Information for US Applicants
• For roles located in the US, the estimated salary range for this position is $258,100.00 to $ 451,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
• Work Hours
• Varies upon the needs of the department.
• Travel Requirements
• This position requires travel 5-10% of the time.
• Mental/Physical Requirements
• This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
• Visa is an EEO Employer