Staff Data Scientist, SEO & AEO

Description

About one in four people in the US has a treatable mental health condition, yet most therapists don't take insurance, so therapy is out of reach for many.

The company started with insurance administration, automating credentialing, claims and payment reconciliation, and now runs practice software for over 90,000 providers in all 50 states, serving more than 2.6 million patients.

It is building tools that let therapists run their whole practice, a new way for people to find a therapist, and the platform foundations to support this at scale, much of it built with AI.

The company is at Series D with over $325M in funding.

This senior individual contributor role sits in Patient Growth and reports to a Data Science manager. You will work closely with product, growth marketing, engineering, content and design.

Your focus is bringing new patients in from search and AI assistants such as ChatGPT, Claude, Gemini and Perplexity, through the homepage, directory pages, provider profiles and earned media like PR, affiliates, Reddit and YouTube.

Sample questions you will own: which bets to make and how to judge them, what to drop because it isn't paying off, how to get cited in AI answers, and what caused a shift in traffic or patients.

Responsibilities

• Own the measurement and testing strategy, combining first-party data such as Google Search Console, clickstream and bookings with outside sources such as Ahrefs and agency partners into one source of truth.
• Design matched market tests and A/B tests.
• Answer the business and product questions above, including what drove any change in traffic or patients.
• Build AI agents and workflows that report what is working, what changed and what to do next, and feed those findings back into how content is chosen and written.
• Set the standard for how organic growth is measured across the team, and help partners and agencies tell signal from noise.

Requirements

• 10+ years of data science and analytics work that drove decisions, with a strong growth background.
• Experience in fast-changing environments with no existing playbook; the industry matters less than the pace.
• Hands-on experience with SEO or AEO at a company where organic search was a major channel.
• Experience with two-sided marketplaces, balancing and matching supply and demand.
• Experience judging acquisition quality beyond the first conversion, using retention, engagement and LTV.
• Experience owning or rebuilding a marketing attribution model.
• Experience with search console data and SEO or AEO visibility tools.
• Experience with earned media, affiliate or community channels and how they affect search and AI visibility.
• Strong causal inference judgement in messy settings, including quasi-experiments, and the ability to weigh rigor against speed and cost.
• Understanding of what each data source can and cannot tell you, and the bias in each.
• A product mindset: you weigh business trade-offs and bring your own ideas, not just analysis.
• A self-starter who sets priorities, moves quickly and works on the most important problem next.
• Strong SQL and Python, including pulling from APIs, modeling in dbt and building workflows.
• You already build with AI, using tools such as Claude Code or Codex daily, and can tell good output from weak output.
• Clear communication with non-technical partners and executives about messy measurement problems and what the data does and does not show.

Conditions

Senior individual contributor role reporting to a Data Science manager.

Works hand in hand with product, growth marketing, engineering, content and design.

Benefits

• Comprehensive benefits: medical, dental and vision coverage, HSA or FSA, and a 401(k) with a match for 2027.
• Fertility reimbursement through Carrot Fertility.
• Paid parental, medical and caregiver leave.