Sr. Product Marketing Manager, Higher Education

Description

Adobe is looking for a Senior Product Marketing Manager to lead product marketing efforts across platforms in our Higher Education business. This role has specific ownership of Deployment & Access for IT administrators.

This role will help build how colleges and universities experience Adobe through its various products and platforms.

The Senior PMM will find opportunities to develop more connected, cohesive experiences for Higher Education customers. This includes leading product marketing for the capabilities that enable IT administrators to deploy, provision, manage, and provide access to Adobe products at scale.

Serving as an advocate for the customer, the Senior PMM will translate market insights into product positioning, messaging, launch planning, and recommendations that increase customer adoption and long-term value. They will partner closely with Product Management, Engineering, Customer Success, Sales, and the Education Go-to-Market organization to bring cross-platform and Deployment & Access initiatives to market effectively.

Responsibilities

• Lead product marketing strategy for cross-platform Higher Education initiatives, managing Deployment & Access capabilities for IT administrators.
• Develop positioning, messaging, segmentation, personas, and buyer journeys that communicate the value of connected Adobe experiences and drive adoption.
• Serve as the voice of the Higher Education customer by synthesizing customer research, competitive intelligence, industry trends, product usage, and field feedback.
• Develop a deep understanding of how institutions use Adobe across products and platforms, including deployment, identity management, licensing, access, and administration.
• Translate customer needs and market insights into product marketing recommendations and influence priorities across product teams.
• Lead product marketing planning and readiness for key cross-platform and Deployment & Access initiatives, including positioning, messaging, launch narratives, and customer-facing content.
• Partner across product development, engineering, customer success, sales, marketing, and education GTM to align priorities and deliver cohesive customer experiences.
• Enable GTM and Sales teams with clear, consistent messaging and assets that connect individual product innovations to the broader Adobe experience.
• Define and track success metrics across adoption, engagement, and business impact, using performance insights to inform future priorities and investment decisions.
• What You Need to Succeed
• 8+ years of product marketing experience within B2B SaaS or enterprise software.
• Experience developing positioning, messaging, and launch strategies across multiple products, platforms, or product teams.
• Experience partnering with Product Management throughout the product lifecycle and translating customer and competitive insights into recommendations.
• Strong storytelling and communication skills, with the ability to simplify complex technical concepts and develop cohesive cross-product narratives.
• Demonstrated ability to influence and align cross-functional teams without direct authority.
• Experience within Higher Education or enterprise technology ecosystems is preferred.
• About Adobe
• Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
• Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
• Let’s Adobe together
• At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
• Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
• Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com .
• AI Use Guidelines for Interviews:
• At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
• Expected Pay Range:
• Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 - $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.&xa;&xa;In California, the pay range for this position is $151,800 - $219,750&xa;In Washington, the pay range for this position is $143,100 - $207,300&xa;
• At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
• In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
• State-Specific Notices:
• California :
• Fair Chance Ordinances
• Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
• Colorado:
• Application Window Notice
• If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
• Massachusetts:
• Massachusetts Legal Notice
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.