Social Media and Influencer Marketing_05

Description

Agency:

MMC

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

The Senior AE, Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.

Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry

Develop comprehensive influencer strategies across industries, verticals, and brand programs

Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience

Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs

Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients

Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients

Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy

Identify creative ways to break through with influencers through earned tactics

Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings

Education:

Bachelor’s Degree

Professional experience :

3-5+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs

Excellent verbal, written, presentation and problem-solving skills

Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools

Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube

Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency

&xa;&xa;

70,000-80,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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